As part of a wider EU co-funded campaign to promote the excellence and authenticity of Parmigiano Reggiano PDO, the Consorzio del Formaggio Parmigiano Reggiano is running a campaign with Time Out, the global brand that inspires and enables people to experience the best of the city. The campaign aims to highlight some of London’s best restaurants and celebrate those that champion Parmigiano Reggiano PDO on their menus.
The activity includes a range of engaging branded content curated in collaboration with Time Out, which will feature across digital and social channels to drive visibility of Parmigiano Reggiano’s PDO-certified and long-standing culinary heritage.
Working closely with Time Out’s Branded Content team and with help from Food & Drink Editor, Leonie Cooper, Parmigiano Reggiano PDO is a sponsor of Time Out’s prestigious ‘Best Italian Restaurants in London’ list. This initiative shines a light on the restaurants offering authentic cuisine and inspires diners to seek out dishes that feature Parmigiano Reggiano PDO.
All 20 restaurants featured on the list will receive a limited-edition Time Out and Parmigiano Reggiano PDO plaque, to be displayed in their eatery. The plaques feature two globally trusted names, signalling to customers that they are dining in a restaurant that uses authentic, premium ingredients.
The president of the Parmigiano Reggiano Consortium, Nicola Bertinelli, commented: “London is one of the world’s great food capitals, and we’re proud to be partnering with Time Out to honour the chefs and restaurants that recognise and celebrate the true quality of Parmigiano Reggiano PDO. This campaign is about more than just visibility, it’s about sharing the story, heritage and craftsmanship behind every wheel of Parmigiano Reggiano with an audience who values authenticity and excellence.”
Among the standout restaurants celebrated in the list are Padella, Bancone, Manteca and Cecconi’s, with Trullo taking the top spot. Handpicked by Leonie Cooper, Trullo has been recognised for its consistently exceptional food and is also known for its thoughtful use of Parmigiano Reggiano PDO in its dishes. To mark the occasion, all selected restaurants will receive a complimentary delivery of Parmigiano Reggiano PDO, while Trullo will be gifted a whole wheel of the cheese.
More than 6,500 tonnes of Parmigiano Reggiano PDO are imported into the UK yearly and the cheese is celebrated for its complex flavour, artisan craftsmanship and unique production process that remains unchanged for centuries. Protected under the PDO (Protected Designation of Origin) status, every wheel of Parmigiano Reggiano PDO is made with only three ingredients – milk, salt and rennet – and matured for a minimum of 12 months.
This campaign forms part of a wider three-year EU co-funded programme to increase awareness and consumption of Parmigiano Reggiano PDO across the UK, highlighting its unique quality credentials, versatility in cooking, and status as a symbol of excellence in gastronomy.
For more information or imagery please contact parmigianoreggiano@stormcom.co.uk or call 0207 240 2444.
