British jewellery brand Bohomoon, which has recently strengthened its senior leadership team with two high-calibre new appointments. This marks an important milestone in the brand’s continued growth and strategic development.
The new hires bring a wealth of experience from well-known names including THG, Katie Loxton, and Joma Jewellery, adding significant expertise to Bohomoon’s evolving journey.
Annie Kacperek – chief marketing officer
An award winning, boundary pushing marketing leader, Annie brings over a decade of experience delivering high impact D2C strategies for globally recognised fashion and lifestyle brands. With a career spanning fast growth disruptors like Lounge, I Saw It First, Lavish Alice and THG, Annie is known for driving measurable results through creative innovation, sharp commercial thinking, and data led performance marketing.
A proven strategic operator, Annie excels at building and leading high performing teams, developing cross channel campaigns that resonate, and scaling brand presence across global markets. Their approach blends brand storytelling with ROI focused execution, resulting in standout activations, rapid growth, and sustained customer engagement.
Wesley Strange – head of e-commerce
An experienced eCommerce and digital leader, Wesley brings over 20 years of success driving online growth for consumer brands across fashion, gifting and lifestyle. With an exceptional background of roles in companies, including Robert Welch, Joma Jewellery, Katie Loxton, and My 1st Years, Wesley combines strategic oversight with hands on execution to deliver exceptional eCommerce performance.
An expert in building and leading high performing teams, Wesley specialises in shaping end to end digital strategies, covering everything from UI/UX and site optimisation to performance marketing, CRM, and trading. With a deep understanding of customer behaviour and commercial levers, Wesley is adept at translating insight into action to drive sales, loyalty and lifetime value, delivering sustained global growth in fast-moving environments.
