The award-winning Bathtub Gin has partnered with Belgravia in Bloom to launch a limited-edition bottle and pop-up bar during the week-long flower festival that transforms the London neighbourhood into a floral wonderland.
Running from 19–26 May, this year’s Belgravia in Bloom theme, “Through the Seasons”, inspired the new bottle’s design – an illustrated wrap featuring British wildflowers that bloom year-round. The stunning design was hand-illustrated by Bathtub Gin’s in-house designer, Erica Ho on Bathtub’s signature brown paper wrap.
The limited-edition bottle is available via Master of Malt (RRP £34.95) and in-store at Wild By Tart.
From 22–25 May, Bathtub Gin will host a pop-up bar in Eccleston Yards, serving floral G&Ts with Double Dutch mixers, showcasing the brand’s signature botanical character. As part of the activation, the brand is also sponsoring the Belgravia in Bloom Awards, which recognise the most spectacular floral displays, and the exclusive influencer lunch, hosted by tastemaker Genevieve Harris (@MrsTrufflepig). The partnership follows Bathtub Gin’s previous successful collaboration with Mrs Trufflepig during the Summer of Punch campaign.
Hannah Burden Teh, Brand Manager at Bathtub Gin, said: “We’re delighted to partner with Belgravia in Bloom on this exciting collaboration. The theme of ‘Through the Seasons’ perfectly complements Bathtub’s botanical nature. Our brown paper bottle wrap is designed to enable creative, design-led partnerships like this one and we’re proud to work with such a likeminded brand to bring the spirit of the seasons to life.”
A spokesperson for Belgravia in Bloom says “We were looking for an independent British drinks brand to partner with for Belgravia in Bloom this year…Bathtub Gin is so aesthetically pleasing with its artistry and illustrations that we knew they could create the perfect floral design with us…the bottle and the gin really represent the beauty and freshness of the installations at Belgravia in Bloom and we are excited to be collaborating”
This collaboration follows Bathtub Gin’s design-led limited-edition bottle and punch bowl with ceramicist Harlie Brown, launched in November 2024.
