Digital retailer Very, which is operated by The Very Group, is today announcing the latest addition to its retail offering with the launch of its new boutique fashion range.
Introducing over 100 individual product lines across a number of premium brands, including ELLIATT, Castañer and Vivere, the new range offers standout occasion dresses, contemporary designs and minimalist must-haves. Each piece has been selected with Very’s customer in mind.
This is the latest of the retailer’s category enhancements that have been introduced to offer shoppers more choice, while giving them the ease of being able to buy every-day fashion fixes and their occasion wear in one transaction. These premium, boutique lines enhance Very’s fashion category, offering a new dimension to the fashion offering.
Ben Davidson, trading director at The Very Group, commented: “We’re really excited to be launching our brand-new boutique range across our women’s fashion category. Holiday and occasionwear are two of our biggest focuses over the summer months, so the timing is perfect as a handful of the boutique brands are inspired by the mediterranean, including Castañer which offers the perfect footwear range for the summer months!
“Across the business we’ve been working hard to bring new brands and ways of shopping our retail offer to our customer. With these new products, we can offer our customers the best range yet across the fashion category – from everyday essentials to the perfect mother of the bride dress. Plus, thanks to our flexible payment options, customers are able to buy these special, one-off purchases and spread the cost.”
The launch of the boutique range follows on from the release of Very’s new summer 2025 Haus of Flamingo ad campaign, which spotlights this season’s hottest holiday buys.
