Following today’s release of ProCook’s figures for the 52 weeks ending 30 March 2025; Emily Scott, Retail Analyst at GlobalData, a leading data and analytics company, offers her view: “ProCook continues to thrive as it outperformed the kitchen & dining market by 10.0% in its FY2024/25, according to GlobalData estimates. Total revenue increased 11.0% year-on-year to £69.5m, driven by solid performances in both its instore and online channels as the retailer invested in both channels for a seamless omnichannel approach. Ecommerce revenue grew by 12.3%, with 10.3% like-for-like growth (l-f-l), boosted by the successful relaunch of ProCook on Amazon UK, tapping into the growing demand for convenience. Store sales also saw strong growth, up 10.3%, driven by the retailer’s aggressive store expansion. With 12 new stores opened in the year, exceeding the planned five to 10, the new locations contributed to an additional 8.8% to revenue, capturing increased foot traffic in key areas.
“ProCook has invested in new transport partners to improve its delivery efficiency, addressing a key pain point for many consumers. This has enabled ProCook to improve overall product availability instore and online. It has also used technology to enhance its marketing efficiency, contributing to a record number of active customers of 1.3m, with many making repeat purchases due to the improved customer experience. This included improvements in social media marketing, which ProCook is wise to invest in to better attract younger consumers given the popularity of meal prep and cooking content on social media platforms.
“In FY2024/25, ProCook successfully continued the expansion of its product offering into small kitchen appliances, notably with the launch of coffee machines. This expansion helps attract new customers and provide existing customers with additional reasons to return to the retailer, allowing it to cater to consumers seeking complete kitchen solutions.
“ProCook delivered a strong first quarter of its FY2025/26, with total revenue increasing 13.7% as momentum continued into its new year. The retailer continued its physical expansion, adding three stores to its network to boost its customer base. ProCook is well-positioned to sustain this momentum as consumers are placing increasing importance on value for money and buying from specialists.”
