Manchester-based fashion brand The Couture Club has appointed fashion SEO specialists Verde Digital to strengthen its digital presence, as it looks to accelerate growth across existing and new product ranges.
Founded in 2015 by Scott Shashua and Ross Warswick, The Couture Club has grown from a bold vision into one of the UK’s most distinctive labels, known for fusing luxury and accessibility with a strong sense of community, creativity and culture. With a team of over 50, the brand has become a major force in Manchester’s thriving fashion scene and is now looking to scale its reach among wider audiences.
The partnership will see Verde Digital deliver on-page and technical SEO support, with a focus on building visibility for The Couture Club’s core Collection pages as well as new clothing line launches. The main aim is to increase organic traffic and revenue from non-branded search terms and support the brand’s wider paid and social strategies.
Joe Hale, founder of Verde Digital, said: “We are so excited to work with The Couture Club, a brand that has achieved remarkable success over the past decade and is now entering an exciting new chapter. The brand’s recent evolution has really cemented its place in the space between luxury and growth, and we’re proud to be part of that journey. With our fashion SEO expertise and wider industry knowledge, we’re confident we can deliver the visibility and results needed to match their ambitions. I’m also excited to work with another Manchester-based brand, where Verde Digital’s roots are now firmly placed.”
Scott Shashua, co-founder of The Couture Club, said: “Partnering with Verde Digital feels like a natural step for us as we enter our next stage of growth. We’ve built an amazing brand and community over the past decade, and now we want to make sure our products are discovered by new audiences who may not already know us by name. Verde’s fashion SEO expertise and proven results stood out immediately, and we’re confident they will help us build the visibility we need to support our ambitious plans.”
For Verde Digital, which also counts Paul Smith, Adanola, Cou Cou Intimates and Puresport among its clients, the appointment further cements its reputation as the go-to SEO agency for the fashion and lifestyle sectors.
