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Home Retail News Retailer News

MINISO arrives on North Street, Brighton

by Fiona Briggs
November 6, 2025
in Retailer News
Reading Time: 2 mins read

MINISO Global lifestyle retailer MINISO, renowned for its high-quality yet affordable pop culture products and collectibles, is delighted to announce the opening of its latest store on North Street, Brighton.

MINISO, the global pop culture and lifestyle retailer known for delivering high-quality and affordable products, is delighted to announce the exciting opening of its newest store on North Street, Brighton, on 8th November at 12pm.

North Street has long been a historic commercial thoroughfare that has been central to the city’s shopping and business life and remains a key part of the city’s main shopping and business district, linking famous areas like The Lanes today. This opening marks MINISO’s second location in Brighton, following Churchill Square.

The new store will offer an extensive range of products, including Vinyl Plush, blind boxes, plush toys, beauty essentials, lifestyle accessories, and snacks, all designed to combine quality with affordability.

In addition, customers will have access to exclusive licensed collections featuring globally recognised brands such as Hello Kitty and Friends, Disney, Sylvanian Families and Harry Potter. Recognised for its expansive product offering and immersive shopping environment, MINISO appeals to a wide and diverse customer base.

The new 138m2 retail space on North Street marks another milestone for the brand as it continues its UK expansion, following successful openings this year including locations at Glasgow Central, Croydon, Kingston, Braehead, Liverpool and, more recently, their 50th one in Milton Keynes.

To celebrate the opening, the first 200 customers who spend a minimum of £5 will receive a special goody bag worth £25 with a live violinist performance.

Saad Usman, chief operating officer at MINISO UK, said: “Our brand is built around delivering an engaging and vibrant shopping experience for all visitors, which perfectly ties in with this location’s legacy. From globally loved characters to the latest collectible trends, our stores are designed to surprise and delight customers of all ages and we look forward to bringing even more fun and joy to the Brighton community and creating an unforgettable shopping experience.”

Join the celebration on 8th November at MINISO North Street Brighton and discover the joyful one-stop shop to elevate the ordinary.

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