JD Sports has launched the first campaign on The Manchester Screen’s new supersized out-of-home (OOH) site — the largest of its kind in the UK.
Located at Victoria Warehouse, the striking digital screen and full vinyl wrap dominate one of Manchester’s busiest gateways, marking a bold new chapter for large-format advertising in the North West.
The activation forms part of JD’s annual retail conference, held this year at Victoria Warehouse, and features a giant replica of JD’s signature yellow bag suspended from the roof – creating a striking visual above the venue.
The partnership underscores JD’s Manchester roots and its reputation for headline-grabbing, youth-driven campaigns. The installation serves as both a statement of intent and a celebration of the city’s creative energy.
Katie Smith, owner of The Manchester Screen, said: “It’s amazing to see the first screen and billboard promotion come to life with JD’s takeover. Not only does it create huge impact for the 250 conference attendees, it also grabs the attention of everyone passing through this key gateway between Manchester City Centre and Media City, Salford.
“It’s been a fantastic team effort to bring all the event elements together — including the careful suspension of the iconic JD yellow bag from the roof! The high-impact visuals continue inside Victoria Warehouse throughout the two-day conference.”
Jodie Howe, director, Edison Media – who handled the media buying, added “This campaign shows how powerful large-format OOH can be when creative and context come together. It’s a perfect reflection of JD’s connection to Manchester – confident, visible and impossible to miss.”
The combined digital screen and new vinyl billboard span 1,140m², delivering more than 21 million annual impressions from their prime roadside location. Bookings are via https://www.themanchesterscreen.com/
