Maped Juratoys, a global leader in Stationery and Toys, today announced that its UK subsidiaries, Maped Helix and Juratoys UK, will officially merge from this month (January 2026). The strategic move follows Maped’s acquisition of Juratoys in 2022 and marks a significant milestone in the company’s long-term growth strategy.
The merger is designed to streamline operations, enhance service delivery and create a stronger, unified presence in the UK market. By combining resources and expertise, the new entity is expected to deliver greater value to customers, employees and stakeholders.
“This merger represents the next phase of our integration journey,” said Gray Richmond, managing director at Maped Helix. “Since Juratoys joined the Maped Group in 2022, everyone has worked diligently to align our vision and capabilities. Bringing our UK subsidiaries together will allow us to operate more efficiently and innovate at scale. We expect Juratoys customers to benefit from the Helix UK distribution operation to bring products to market much quicker.”
Michelle Probert, sales and marketing manager for Juratoys UK said “This merger opens up a really exciting new chapter for Maped Helix and Juratoys UK. By joining forces, we’re not only expanding our capabilities, but we’re also bringing together the passion, expertise, and vision of two exceptional teams. The merger strengthens our ability to serve our customers in the best way possible.”
The newly merged company will operate under the name Helix Trading Ltd. with no disruption to services and a seamless transition for customers. Employees from both organisations will also benefit from expanded opportunities and a stronger support network.
A shared commitment
The merger brings together Maped Helix’s long-standing heritage in stationery with Juratoys’ expertise in toys and games, underpinned by a shared commitment to creativity, education and sustainability. The newly formed business will continue to champion Maped’s mission to empower children to learn, create and imagine, whilst placing environmental responsibility at the heart of its decision-making.
Guided by the Group’s core values of innovation, authenticity, audacity, responsibility and civic engagement, Helix Trading Ltd will focus on developing products that support children’s education, nurture imagination and meet the highest academic and environmental standards.
This merger marks an important step in strengthening Maped’s presence in the UK and reinforces the Group’s long-term commitment to its customers, partners and employees.
