Arctic Coffee, the UK’s leading independent chilled coffee brand, is set to launch a category-first product with the introduction of Arctic Decaf Café Latte. Landing in Tesco stores nationwide this May, the new addition offers the same great Arctic taste that consumers love – but without the caffeine.
The launch marks another moment of innovation for the brand, which has built a reputation for identifying gaps in the chilled coffee category and delivering accessible, great-tasting products that respond directly to consumer demand.
Arctic Decaf Café Latte has been created for consumers who enjoy iced coffee on-the-go but want to moderate their caffeine intake – whether that’s avoiding caffeine later in the day or simply choosing a caffeine-free option for lifestyle reasons. The launch also taps into the growing trend of caffeine moderation among younger consumers and health-conscious shoppers.
Despite the continued growth of the ready-to-drink iced coffee category, decaf options remain limited, presenting a clear opportunity for retailers to expand choice for shoppers.
Jo Taylor, senior marketing manager at Crediton Dairy, commented: “This May will see the launch of another category first from Arctic Coffee, Arctic Decaf Café Latte, which will offer the same great Arctic taste our consumers love but without the caffeine. It will be ideal for those consumers who avoid caffeine for varying reasons. It’s a clear gap in the market and is a product consumers are also asking us for both in our socials and in our market research.
“Arctic Decaf Café Latte will also appeal to those simply wanting a healthier low-calorie choice. With less than 150 kcals per 330ml serving, low fat, no added sugar, a good source of protein & hydration and, of course, no caffeine, it’s about meeting the needs of all coffee consumers – ensuring there’s something for everyone at an affordable price without compromising on quality.”
The 330ml product delivers the same smooth Café Latte taste Arctic Coffee is known for, while offering zero caffeine, no added sugar, low fat (1%), and fewer than 150 calories per serving.
Arctic Decaf Café Latte will launch in Tesco stores across the UK in May, at the same accessible price point as the rest of the Arctic Coffee 330ml range (£1.15), with further distribution across grocery and convenience expected to follow later in the year.
