British sweet maker Swizzels and beauty brand Rainbow Cosmetics have teamed up to create a Sunkissed X Love Hearts bath and body range ahead of Valentine’s Day.
The collection features Sunkissed’s viral Shower Whip in Lemon Sherbet, a Blackcurrant Body Lotion with a unique swirl design, Sweet Whip Blackcurrant Hand Cream, Pineapple Smoothie Butter Whip and a smoothing, two-toned Soap & Scrub Blackcurrant Whipped Body Cleanser.
Priced from £1.00 to £3.50 RRP, the products will be available in Asda from the first week of January, with more retailers set to follow from mid-February.
The partnership brings together two established, family-owned brands known for their fun, affordable and inclusive treats, combining Rainbow Cosmetics’ extensive beauty and skincare expertise, with Swizzels’ iconic Love Hearts scent and branding.
By blending the nostalgic scent and playful design of Love Hearts with the refreshing qualities of Sunkissed products, the range is set to help both brands reach new audiences and retailers appeal to customers of all ages.
All products are vegan, PETA-Approved, and made with over 95% natural ingredients for shoppers seeking products which are kind to their skin and the planet.
Sarah-Louise Heslop, head of marketing at Swizzels, said: “The partnership between Swizzels and Rainbow Cosmetics is an excellent opportunity to introduce Love Hearts to a new category. For over 70 years, Love Hearts have inspired positivity and joy, and we’re confident that this inclusive, accessible range will foster connection this Valentine’s Day.
“Rainbow Cosmetics is the ideal partner, known for its creativity and dedication to offering fun and affordable products that make everyone feel fabulous. As two family-owned businesses based close by, we look forward to bringing these values to life in the Sunkissed X Love Hearts range.”
Stephen Sharman, managing director at Rainbow Cosmetics, said: “Working alongside Swizzels to deliver this collection is an exciting opportunity for us to combine our beauty expertise with one of the UK’s most beloved confectionery brands. Our partnership represents our strongly aligned brand values and our commitment to delivering products that resonate with consumers.
“We’ve thoughtfully designed the range to encompass the distinctive qualities of Love Hearts whilst ensuring they’re nourishing, hydrating and indulgent to deliver the ultimate pampering experience this Valentine’s Day and beyond.”
