This summer M&S will take centre stage as it becomes Official Partner of Silverstone Circuit, positioning the brand at the heart of British motorsport and building a sustained presence across Silverstone’s annual programme of events.
The partnership spans year-round activity at the circuit, such as track days, hospitality, fanzones, music, entertainment and more, including elevated presence at key motorsport events such as Formula 1, MotoGP, and CarFest.
As a headline moment of the partnership, M&S will become an official event supporter of the Formula 1 Pirelli British Grand Prix, a pinnacle live moment in the motorsport calendar where up to 60,000 fans will gather each night at the M&S Stage for show-stopping performances from some of the world’s leading, chart-topping artists.
M&S will also support the world-class programme of live entertainment, immersive experiences and interactive activities for fans across the four-day British Grand Prix from 2 to 5 July 2026. With dedicated spaces designed for all ages, M&S’s presence will help ensure fans can enjoy Formula 1 together, with fun experiences happening well beyond the on-track action.
The partnership builds on the existing sports heritage that M&S has with its long-standing agreement with the FA, and most recently announced partnership with the Atlassian Williams F1 Team.
Octagon, a global agency and sports industry leader, was instrumental in bringing this and the Atlassian Williams F1 team partnership to life.
M&S marketing director for fashion, home & beauty, Sharry Cramond, says: “We’re absolutely thrilled to be partnering with Silverstone on its incredible calendar of events, including the legendary British Grand Prix. We know that brands which are culturally relevant grow faster than those that aren’t, and at M&S we have a clear plan to activate our offer around the biggest cultural moments in the country. It doesn’t get much bigger than Silverstone.
At M&S, we love creating unforgettable moments for our customers, and this partnership takes that to a whole new level. Working alongside the Atlassian Williams F1 team as their Official Travel Kit Partner has already been fantastic, teaming up with Silverstone lets us bring even more excitement, style and fun to fans of all ages.
Silverstone isn’t just about motorsport, it’s a cultural hub where sport, music and community collide to create magic. We can’t wait to help make this year’s events even more memorable for everyone and we love that!”
Rachel James, head of partnerships at Silverstone, adds: “We’re excited to welcome M&S as a year-round Official Partner at Silverstone. As two British powerhouses with deep heritage and a shared commitment to bringing people together, this partnership will elevate the fan experience throughout the season. A standout highlight will be M&S’s role as Main Stage Sponsor of the British Grand Prix, where their support will help us create unforgettable moments across all four days.”
As the home of British Motorsport, and a key fixture on the global Formula 1 calendar, this partnership with Silverstone provides M&S the opportunity to embed itself across Silverstone’s wider annual calendar and connect with fans through live moments, immersive experiences and cultural touch points throughout the year.
The British Grand Prix is one of the most anticipated sporting events in the global Motorsport calendar that sits at a pivotal point in the UK’s summer of sport and contributes to a season filled with world-class events and celebrations across the country. As fans descend on Silverstone for thrilling race action, including the Sprint, Qualifying and the Grand Prix, the Main Stage will stand as a key destination for entertainment, giving visitors even more reasons to celebrate together.
