LFC opens newest standalone retail store in Singapore

Liverpool FC has opened a new standalone retail store in Singapore – its third in the region and 23rd worldwide – at the Jewel Mall in Changi Airport.

The new store brings the LFC retail experience to one of the world’s best and busiest airports with nearly 70 million passengers passing through last year. Located within the airport, the store is designed to serve both travelling fans and the local Singaporean supporter base, providing a convenient and immersive destination to shop the latest LFC products.

The opening marks another milestone in the club’s continued retail growth, following a record-breaking season and the expansion of its global store network. LFC is the most supported European club in Singapore with 1.1 million fans, two Official Liverpool Supporters Clubs and a cumulative TV audience of 603,000 for the 2024/25 season.

Lee Dwerryhouse, SVP of merchandising at Liverpool FC, said: “Singapore has long been home to a passionate and dedicated LFC fanbase. Opening our 23rd standalone store at Singapore Changi Airport is another important step in bringing Liverpool FC closer to our supporters in the region.

“Singapore – and Asia more broadly – continue to be incredibly important to the club, and having a standalone store in one of the world’s busiest travel hubs allows us to connect with fans in a unique way, whether they’re travelling through the airport or based locally.

“It’s about making the club more accessible, meeting fans where they are, and continuing to build on the momentum of what has been a record period for our retail business.”

Supporters visiting the new location are able to browse the latest adidas products, a full range of official replica kits, exclusive LFC fashion and accessories, as well as unique souvenirs.

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