British kitchenware brand Cole & Mason, renowned for beautifully designed seasoning tools and kitchenware, is proud to announce eco chef, Guild of Food Writer Finalist for 2026 cookery writer of the year and sustainability advocate Tom Hunt as its brand ambassador, launching the partnership with The Art of Seasoning campaign, a new video series celebrating flavour, confidence and creativity in the kitchen.
Founded in London in 1919, Cole & Mason has spent more than a century helping cooks bring out the best in flavour through expertly crafted mills and thoughtfully designed kitchenware. With a reputation built on heritage, innovation and technical know-how, the brand’s longstanding position as the experts in seasoning makes this new collaboration a natural fit.
Rooted in seasonality and making delicious food more accessible, Tom’s cooking philosophy reflects a shared belief at the heart of the partnership – that flavour is central to memorable cooking.
Best known for his low-waste, ingredient-led approach, Tom believes seasoning plays a vital role in transforming humble ingredients into something extraordinary.
Tom said: “People often think a sustainable, low-waste way of eating is restrictive, but in truth it’s incredibly expansive. Seasoning is how we bring ingredients to life. A small amount of salt, herbs, spices or acidity can transform something simple into something deeply satisfying and that’s a powerful way to reduce waste — by making food irresistibly delicious.
“What I’ve always loved about cooking is that even the most modest ingredients can become something memorable when treated with care. Seasoning is such a fundamental part of that. It gives you control, confidence and the ability to bring balance and depth to a dish without overcomplicating it.”
The partnership also reflects Cole & Mason’s belief that great kitchen tools should combine performance, longevity and timeless design. With Cole & Mason’s design-registered Precision+ carbon steel mechanism, engineered to slice first before crushing the peppercorn releasing more aroma and flavour, the brand continues to create products that elevate both cooking and dining, while remaining beautifully considered objects in the home.
Asked what stands out most about the brand, Tom points to its balance of form and function.
Tom added: “What Cole & Mason does particularly well is create products that are sophisticated, precise and built to last. There’s a timelessness to the design that isn’t trend-driven, it’s led by function, craftsmanship and longevity.
“That really resonates with me because the best tools are the ones you want to use every day. They feel good in the hand, they work beautifully and they become part of the rhythm of cooking. Cole & Mason pieces have that rare combination of practicality and elegance, where design genuinely enhances the experience rather than distracting from it.”
Heidi Thomas, head of marketing at DK Household Brands (including Cole & Mason), said: “Tom brings real authority to this partnership because his approach speaks to several of the shifts we’re seeing across the industry. Consumers are increasingly interested in cooking with more confidence, making better use of ingredients and creating greater depth of flavour at home. Tom’s philosophy captures all of that in a way that feels relevant, modern and genuinely engaging.
“For Cole & Mason, this partnership is a natural extension of our position as experts in seasoning. We’ve always understood that seasoning is not simply a finishing touch, it is fundamental to how flavour is developed, balanced and experienced. As consumer interest in cooking continues to evolve, we see a growing opportunity to lead the conversation around seasoning in a way that is both inspiring and practical.”
The chef’s current favourite from the Cole & Mason collection is the new Portobello Olive Wood Collection, admired for its use of reclaimed olive wood and the unique character visible in every grain. The Hoxton mills and London Natural Beech Grind Select mills also feature prominently in his kitchen, reflecting a belief that the tools we reach for every day should be both functional and beautiful. Cole & Mason’s recent collections continue to build on its London heritage through timeless forms, mixed materials and made-to-last design.
As consumers continue to seek products that combine style, substance and longevity, this partnership places seasoning firmly back in the spotlight – not as an afterthought, but as the foundation of confident, flavour-led cooking.
