Lavazza is introducing a new Ready-to-Drink range, developed in partnership with Müller. Lavazza’s coffee knowledge paired with Müller’s extensive dairy expertise creates a range designed to deliver an elevated coffee experience in a convenient chilled format.
The range features four dairy-based creations, available in a 220ml format, inspired by Italian coffee recipes: a rich Cappuccino, smooth Latte Macchiato, velvety Caramel Latte flavour and, finally, indulgent Cappuccino Tiramisù flavour, whose taste is inspired by the iconic Italian dessert. Each has been carefully crafted to offer a refreshing yet indulgent moment of pause for every consumer.
This product launch marks Lavazza’s ambitious step into the fast-growing and dynamic refrigerated coffee category, building on more than 130 years of expertise in coffee while drawing on Müller’s established capabilities in chilled dairy production. The result is a product which balances flavour, quality, and accessibility, broadening the appeal of coffee in new consumption moments.
Currently available in Sainsbury’s and rolling out across other retailers in the coming months, the new products are part of a wider launch already available in German and Italian markets and soon to be introduced to other European countries.
The launch will be brought to life in the iconic Wimbledon Queue through Lavazza’s official partnership with The Championships, Wimbledon. This is the perfect serve to refresh guests waiting to walk through the gates of the Oldest Grand Slam in the world, and one of the most sought-after events in the international summer calendar. Consumers will have the chance to experience a new way to enjoy Italian-inspired coffee indulgence.
More information on: https://www.lavazza.com/en/beyond-coffee/enjoy-the-pleasure-inspired-by-italian-coffee-recipes
