Deliveroo, the on-demand delivery platform, is rolling out two new major product updates this week, as it continues to give customers even more choice from their favourite high street restaurants and shops.
The first feature, called ‘Bundles’, allows customers to shop from up to three stores in one single basket for no extra delivery fee, covering the thousands of grocery and retail stores available on Deliveroo app. It is initially being tested with customers across the UK and Ireland who use Deliveroo for grocery shopping.
The feature is an industry-first in the UK, with no other delivery platform currently offering the capability to order from three stores in one single order. It has been designed to help local supermarkets and retailers capture more orders, by removing a key pain point for customers.
Currently some customers do not complete a grocery or retail order because they cannot find everything they need from one store, whether that’s due to out of stock items, specific dietary requirements, or the desire to tick off a diverse shopping list in one go. In fact, a lack of selection at a single store was ranked as a top barrier for grocery and retail purchases on Deliveroo.
By trialling a multi-store ordering functionality, Deliveroo is seeking to increase order volume, frequency and basket size by creating a more flexible and dynamic customer experience that simulates a trip down a local high street. The move marks the latest step in Deliveroo’s continued investment into its grocery and retail offering.
Suzy McClintock, vice president of consumer & new verticals at Deliveroo, said: “We want to emulate a trip to the shops on your local high street through the ability to order from multiple stores in a single order. Whether that be your local supermarket, butchers or bakers, through to your pharmacy, or florist, grocery customers can fulfill different needs in a single order, for no extra delivery cost.”
Expanding ‘Top up’ to restaurants
Additionally, Deliveroo is enhancing its ‘post-order top up’ functionality. Previously, this feature gave customers a ten minute window after checkout to add items from a nearby retailer to their restaurant order, such as adding a bottle of wine or dessert from a supermarket. The ‘top up’ is then delivered by the same or an additional rider is dispatched.
Deliveroo is now extending the same ‘top up’ capability to restaurants. This means that after placing an order, whether that be from a local restaurant, supermarket or retailer, customers can seamlessly add items from a restaurant nearby post check-out. The new feature is the perfect solution for those who want to order from two separate restaurants, or who want to order a meal alongside groceries.
Both the ‘Bundles’ and ‘Top-Up’ features are in pilot phase and may be iterated over time depending on customer response.
