Tesco and BBH London have launched a new campaign spotlighting the care Tesco takes to bring the highest quality foods from around the world to your local store around the corner.
The ‘Quality Around the Corner’ campaign aims to reinforce the quality of Tesco’s food and highlight the sourcing and care taken by the grocer to bring delicious products to the nation.
We see Tesco Finest Mesquite, Beech & Oak Wood Smoked Salmon from the Shetland Islands of Scotland; Tesco Finest 20 Month Matured Parma Ham from the Emilia Romagna region of Italy, expertly salted and traditionally dry cured by a family run business with nine generations of expertise; and Tesco Finest Cave Aged Goats Cheese from the caves of the West Country, complete with a mountain goat in the bagging area.
The campaign highlights that, at a time when people are choosing to indulge in restaurant quality meals at home, Tesco products means shoppers never have to compromise.
Felipe Serradourada Guimaraes, chief creative officer at BBH London & Dublin, said: “The best answer to a brief is to deliver an insight in the most crafted and charming way. ‘Quality Around the Corner’ is just that.”
Murray Bisschop, UK marketing director at Tesco, said: “Quality matters to our customers, and this campaign brings to life the care, expertise and attention that goes into every product on our shelves. From the way we source our ingredients to the standards we hold across our Tesco Finest range, ‘Quality Around the Corner’ shows that exceptional food can be part of every shop at Tesco, whether customers are picking up a few essentials or creating something a little more special at home.”
‘Quality Around the Corner’ will run across TV (as three 30” films and one hero 60”), VOD, SVOD, OOH, DOOH, press, digital, radio, and social in the UK for three weeks from Monday 1st June.
