Lidl GB today announces a £250 million investment in lowering prices as it looks to help customers save even more money on their weekly shop.
Since the start of the year, the discounter has reduced prices on more than 1,000 products, covering staples such as fresh meat, fruit and veg, eggs, milk, bread and yogurt.
Recent discounts include Mature Cheddar for £2.49 from £2.79, Cherries (200g) lowered to £1.39 from £2.29 and 4 Beef Quarter Pounders down to £2.89 from £3.49.
The UK’s fifth-largest supermarket has also significantly increased investment into the Lidl Plus app this year with the launch of both Lidl Points and more tailored deals, including a 60% increased spend in personalised coupons.
Lidl Points, which launched last month via the Lidl Plus app, is a flexible rewards system that gives customers more control over their savings. Rewards points can then be spent in the in-app marketplace, swapped for over 200 products, or exchanged for money-off coupons. The app also enhances the customer experience with features that go beyond standard promotions, including personalised coupons, Rewards of the Week and seasonal offers.
Richard Bourns, chief commercial oOfficer at Lidl GB, said: “We know customers continue to face pressure on their household budgets, especially heading into the summer months. Our £250 million investment in lowering prices on over 1,000 products ensures customers get even better value.
“This latest investment, combined with a significant increase in promotions via the Lidl Plus app, reinforces our unwavering commitment to deliver the highest quality products at the lowest possible prices.”
This commitment to value is complemented by Lidl GB’s continued growth in the UK grocery sector. Last month the discounter was officially recognised as the UK’s fifth largest supermarket1, with more than three in five households now shopping at the discounter.2
Earlier this year, Lidl GB announced plans to open more than 50 new stores in 12 months as part of a £600 million investment in its British infrastructure. Marking the most ambitious store opening programme in the UK supermarket sector this year, the expansion is expected to generate almost 2,000 new jobs across the country.
