Picture by Shaun Fellows / Shine Pix
New parents across the UK could be missing out on free support to help with the cost of everyday baby essentials.
Britain’s biggest discounter is continuing to give away a £100 Aldi voucher to one family every week as part of its Mamia New Parent Fund, to be used on everything from nappies and wipes to toiletries.
It comes as new Aldi analysis reveals parents who choose Mamia nappies, baby wipes and formula could save over £550 during their baby’s first year compared with leading branded equivalents*.
Since the initiative launched earlier this year, Aldi has already gifted thousands of pounds in vouchers to parents across the UK.
Julie Ashfield, chief commercial officer at Aldi UK, said: “The reality is that the costs don’t stop once you’ve bought the pram and decorated the nursery – it’s the everyday essentials that really add up week after week for parents.
“When you’re suddenly buying supplies like nappies and baby wipes alongside your normal shop, even small savings can make a meaningful difference over the course of a year.
“That’s exactly why we continue to invest in keeping everyday baby essentials affordable through our Mamia range, while our New Parent Fund is another way we’re helping families during those early years.”
New parents who want to apply for Aldi’s Mamia New Parent Fund should email mamiaparentfund@aldi.co.uk with a receipt showing their latest Mamia purchase. One family will be chosen each week throughout 2026 to receive a £100 voucher to spend in any UK Aldi store.
For full terms and conditions, visit: https://www.aldipresscentre.co.uk/terms-and-conditions-for-aldis-mamia-new-parent-fund-the-prize-draw/
Aldi was named Supermarket of the Year by Mother&Baby, confirming that families can trust Aldi to deliver unbeatable value across their entire shop.
