Freixenet, the world’s leading sparkling wine brand, is set to launch Freixenet Solare, a new Mediterranean aperitivo crafted with Spanish lemon, clementine and rosemary, balanced with a carefully selected blend of botanicals for a refined, refreshing taste.
Made with 100% natural flavours, Freixenet Solare has been created to complement today’s growing appetite for lighter, refreshing aperitif serves. Inspired by the relaxed spirit of the Mediterranean, it offers consumers a vibrant new way to enjoy the increasingly popular spritz occasion.
Launching alongside the new product is the “Taste the Sun” campaign, celebrating the simple pleasure of sharing great moments with friends from golden hour through to evening.
At the heart of the campaign is the Freixenet Solare Spritz, served using the easy-to-remember 3-2-1 recipe:
- Ice
- 3 parts Freixenet Sparkling
- 2 parts Freixenet Solare
- 1 part sparkling water
- Garnish with a slice of lemon
With sparkling wine making up half of the serve, Freixenet’s expertise in sparkling wine sits at the heart of the perfect spritz.
Designed for every social occasion, Freixenet Solare is ideal for everything from pre-dinner drinks and alfresco gatherings to spontaneous celebrations with friends. It will be available in both a 70cl bottle, perfect for sharing, and a convenient 250ml can for on-the-go enjoyment. Available in full strength and non-alcoholic.
Dani Buckley, Freixenet global marketing controller, commented: “We’re delighted to bring Freixenet Solare to the UK as we continue to expand our presence in the fast-growing spritz and aperitif category. UK consumers are increasingly embracing lighter, refreshing serves, and Solare has been created to capture that growing demand. Combining our expertise in sparkling wine with vibrant Mediterranean-inspired flavours and natural botanicals, it offers a premium spritz experience that’s perfect for everything from casual get-togethers to summer celebrations. We’re excited to see UK shoppers discover Freixenet Solare and enjoy a new way to experience the taste of the Mediterranean.”
Freixenet Solare 70cl bottles will be available from Amazon & United Wines Ireland from end of July (RRP: £17), and the Freixenet Solare 250ml cans will be available in Morrisons from October (RRP: £3). Further UK retailer listings to be announced soon.
