Bertolli, one of the UK’s most recognised and trusted Italian food brands, is bringing its authentic ambient range to British retail, with FMCG sales agency Product Chain appointed as its UK sales agent.
Crafted in the Italian tradition since 1865, Bertolli is renowned for its genuine Italian credentials. The range rolling out across UK grocery and convenience leads with the brand’s hero pestos and traditional pasta sauces — made to authentic Italian recipes with simple, clean-label ingredients, including extra virgin olive oil and 100% Italian tomatoes.
The range is built to champion everyday value. Keenly priced into retail, it is designed to be an accessible, everyday choice rather than an occasional treat — helping retailers offer authentic Italian quality at a price that works for today’s shopper. Shelf prices remain, as always, a matter for each retailer.
“Bertolli is a brand UK shoppers already know and trust — genuinely Italian, and made to authentic recipes,” said Dan Oakley, Managing Director of Product Chain. “What we’re adding is everyday accessibility. We’ve priced the range keenly into retail so authentic Italian quality can sit within easy reach of shoppers — for the weekly shop and the top-up alike. It’s about what today’s UK consumer values most: affordability and convenience, without compromising on authenticity and taste.”
“These are authentic, clean-label products — simple, quality Italian ingredients that shoppers can recognise and feel good about,” Oakley added. “Pairing that authenticity with genuine everyday value is exactly what the category needs, and we’re confident UK retailers and their customers will respond.”
Product Chain is delighted to represent the Bertolli brand across pesto and pasta sauces, with innovative new products set to hit the market shortly.
Interested in stocking the Bertolli pesto and pasta sauce range? Please get in touch at Emma.harwood@productchain.com.
