SILKE London is expanding its UK retail presence with a rollout across 177 Boots stores nationwide, making its considered approach to haircare and silk accessories accessible to even more shoppers across the country.
The latest expansion sees SILKE London’s signature silk hair accessories take their place on Boots’ shelves, reinforcing the brand’s position at the intersection of everyday haircare, thoughtful design and elevated gifting. With a growing presence across the UK high street, the rollout offers shoppers greater access to the brand’s edit of hair accessories designed to complement modern haircare routines.
The partnership will continue into 2027, with SILKE London’s Brown Heatless Curler set to join Boots’ all-year-round gifting tables from January. The placement follows the successful inclusion of the brand’s Pink Heatless Curler on the same gifting tables from January to the end of August 2026, building on their presence within Boots’ gifting proposition.
In selected Boots stores:
- Silk Scrunchies – Classic Mix
- Silk Hair Ties – Brown
Bringing versatile, everyday essentials to the retailer’s haircare offering.
The rollout includes Boots stores across the capital, spanning key shopping destinations and neighbourhood high streets:
Oxford Street (508–520)
Balham High Road
Brent Cross Shopping Centre
Clapham High Street
Colliers Wood
Kensington
Kew
Knightsbridge
Sedley Place
Stratford City
Tooting
White City Shopping Centre (Ariel)
The rollout also extends to Northern Ireland, with SILKE London available at Boots, Foyleside Shopping Centre, Londonderry.
With its products now available across 177 Boots stores in the UK, SILKE LONDON continues to strengthen its presence in one of the country’s most established beauty retail destinations, bringing its signature silk accessories and heatless styling solutions to a wider audience.
