This summer Actimel is launching a new range to consumers, Actimel Plus. The new range of shots, with full on flavour, are a tasty way to start the day and have been designed to help support the body’s immune system** with 100% of the reference intake of vitamin D*, plus a source of vitamins B6 and B12 alongside exciting flavour twists in every shot.
Made with fermented milk and full of 10 billion exclusive L. casei Danone® cultures, rest assured, Actimel Plus is free from artificial flavours, colours and preservatives.
Actimel Plus’ new range includes three fruity flavours with taste at the forefront:
- Cherry and Elderberry Twist – cherry is matched with tangy elderberry which packs a punch for a depth of full flavour
- Strawberry and Pomegranate Twist – succulent, sweet and a yummy treat, strawberry ignites the senses, teamed with a squeeze of juicy pomegranate
- Mango and Turmeric Twist – sweet, delicate and oh-so-tasty mango brings the sunshine every time, paired with a hint of turmeric
A small shot that’s big on immune support, Actimel Plus is a great accompaniment to kick start the morning to provide consumers with Vitamin D to support the normal function of the immune system. The premium range can be part of the daily routine all year long, and it contains live cultures and tastes great too.
“UK guidelines recommend that we should be aiming to take 10 micrograms of vitamin D a day. It has been reported that approximately 1 in 6 adults in the UK do not meet this government recommendation. So, the launch of our new Actimel Plus range, which is rich in vitamin D, can help you work towards this goal. Vitamin D is important as it supports the functioning of your immune system **. All that, in the form of a tasty shot to satisfy taste buds” – Zoë-Marie Ellis, Head of Nutrition & Science Communication at Danone UK & Ireland
The new range will be rolled out across retailers, both online & in-store, over the coming weeks & months, available in 8-packs at an RRP of £3.85. The range is set to launch in store in Co-Op from 12th July and the other major supermarkets; Asda, Tesco, Sainsbury’s and Morrisons from the 24th July onwards.
*RI: Reference intake of an average adult (as per Regulation (EU) No 1169/2011)
**Actimel Plus is rich in vitamin D, and a source of B12 & B6, which help support the normal function of the immune system. Enjoy as part of a balanced diet & healthy lifestyle
