Affinity Devon, the leading outlet shopping centre located in Bideford, has raised the bar in retail with an exciting relocate for its Weird Fish store.
The new upsized store, located next to Trespass, opened on Thursday 1st May and boasts an impressive 2,000 sq ft space – making it the largest Weird Fish store at any UK outlet centre.
Adding to its existing mix of lifestyle apparel, the British clothing and accessories retailer’s new store features the brand’s latest shop fit designs and technology, complete with their popular range of casual clothing.
Ideal for outdoor adventures and everyday comfort, the retailer has been on an exciting growth trajectory in the past year. Now offering over 30 stores in the UK, Weird Fish’s relocation at Affinity Devon is part of an expansion in which the brand is extensively growing their estate in 2025.
This expansion further cements Affinity Devon’s position as a premier shopping destination, offering a diverse mix of sought-after brands at unbeatable outlet prices.
Nicky Lovell, head of outlets and retail business development at Global Mutual, commented: “At the heart of our leasing strategy is a belief in building purposeful relationships. As such, we are thrilled to invigorate our relationship with the Weird Fish team further, by welcoming them into a new and improved store. We have no doubt this fantastic new store will drive footfall and enhance the shopping experience for all our visitors.”
Ben Mercier, customer director at Weird Fish, added: “Our store at Affinity Devon has seen incredible results, both with regard to sales and footfall, so we are delighted to expand our offering. Visitors to the centre can expect to see a levelled up store with the customer experience at its heart.
