Free AF, the trailblazing non-alcoholic cocktail brand from New Zealand, is set to make its UK retail debut just in time for the festive season.
From 2nd December Free AF’s Apero Spritz, and Spiced Rumm & Ginger will be available in Morrisons, and all three new non-alcoholic cocktails including the Margarita will be available on Amazon & the Free AF Website. RRP £2.50 for 250ml can.
With flavours anchored to popular classic cocktails, Free AF’s non-alcoholic versions give drinkers the happy, feel-good glow of the real thing, thanks to their signature ingredient, Afterglow™. This is a secret blend of botanical extracts, unique to Free AF, that delivers the warm happy glow of a cocktail, without the booze.
Founded in 2020 by the award-winning social entrepreneur Lisa King, Free AF was born with the mission: to reduce the alcohol in people’s lives by making alternatives that taste and feel just as good, or better. She believes the world would be a better place with more choices when it comes to drinks and she’s not alone – 58% of UK adults limit or do not drink alcohol (source: Mintel, UK Attitudes towards Low- and No-Alcohol Drinks Consumer Report 2025).
For Free AF it’s less about sobriety, more about moderation – and five years on, the brand has built a global following for its alcohol-free cocktails. It’s the No.1 non-alcoholic RTD in New Zealand and, following a successful launch into the US two years ago (where the non-alc category is set to crack $1bn by the end of 2025) Free AF is now one of the fastest-growing non-alcoholic RTDs, stocked in over 4,000 US stores, including retail giants such as Target and Walmart.
Since its launch, Free AF has grown sales by more than 100% year-on-year for two consecutive years, and has built a global reputation for creating premium, cocktail-led alcohol-free alternatives. Its globally bestselling SKU, Apero Spritz, will headline the UK launch.
Apero Spritz
The original Italian classic is made with orange liqueur, prosecco and club soda. This alcohol-free version with Afterglow™ is perfect for aperitivo lovers who like to stay sharp AF.
Perfect serve: with a slice of orange, skewer of olives or sprig of rosemary
Spiced Rumm & Ginger
This is an intoxicating blend of spiced rum, ginger ale and lime. This alcohol-free version is just as heady, yet clear-headed AF. With Afterglow™.
Perfect serve: with a quarter of lime and cinnamon stick or a burnt orange peel
Margarita
The non-alc revolution of a timeless classic. Sour and salty with a kick of lime and Afterglow™.
Perfect Serve: Serve chilled with a slice of lime and a salted rim.
