Aldi Scotland has invested over £8 million in reducing prices on a range of everyday essentials across fresh, frozen, ambient, household and personal care products in the first quarter of 2026.
This significant investment demonstrates Aldi’s commitment to helping Scottish customers manage rising living costs by lowering prices on a broad selection of products early in the year. Aldi’s customers expect great value without compromising on quality, and the retailer remains dedicated to delivering that every day.
Recent price cuts include Frasers Macaroni Cheese, now £1.09 from £1.19 (0.325kg), MacAulay’s Beef Olives reduced to £3.59 from £3.75 (0.40kg), Frasers Premium Steak Lorne Sausage now £1.89 from £1.99 (0.27kg), and Frasers Ready-Made Mince & Tatties (0.34kg) down to £1.49 from £1.59.
Alan Leslie, director of buying at Aldi Scotland, said: “We understand the financial pressures many households face. Aldi Scotland’s decisive action in reducing prices across a wide range of products aims to make shopping more affordable for our customers, ensuring quality and value go hand in hand.”
“With nearly 500 products reduced so far in 2026, we’re helping shoppers make their money go further, without compromising on quality.”
Aldi was once again Britain’s cheapest supermarket in 2025, according to Which? analysis, with the most expensive supermarket costing on average 35 per cent more than an Aldi shop – potentially saving consumers hundreds of pounds over the course of a year.
The retailer has also started the year strongly, being named Which? Cheapest Supermarket for January, February, March and April 2026.
For more information about Aldi Scotland’s commitment to value and quality, visit www.aldi.co.uk/scotland
