With only 12 weeks until the big day, Aldi Scotland has launched a gentler countdown to Christmas, with a new campaign that is sure to bring some zen to shoppers this winter.Amid the build-up to Christmas, the discount retailer recognises that it can be a stressful time for consumers in between preparations for parties, dinners, gift buying, and stores getting busier.
‘Heidspace’ has launched today to combat this. The digital campaign will offer customers handy tips and tricks on getting prepared for the festivities early, starting now, to ensure the day is as stress-free and merry as possible.
Online tools will include weekly planners, checklists and essential timings for your Christmas meal prep, and Aldi Scotland’s social channels will also be full of tips from when to stock the cupboards to alerts for consumers when must-have products land in store.
Aldi Scotland shelves are starting to fill with festive produce including Specially Selected All Butter Mince Pies (pack of six, £2.29), Specially Selected Classic Panettone (£4.99, 750g), and Specially Selected 24-month Matured Christmas Pudding (from £4.49, 400g).
Heidspace assets are all available to download for free from Aldi Scotland’s Instagram and Facebook, with more being added throughout the season.
Graham Nicolson, regional managing director for Aldi Scotland, said: “We might only be coming out of summer, but here in Scotland, our schools have been back for a while, and the next big milestone for many is the festive season.
“We know this time of year can be stressful getting prepared for the celebrations. Whether a festive fan or more of a Scrooge, our Heidspace tools will offer something for everyone to help make the season a little bit more relaxing, so our customers can focus on enjoying time with loved ones with delicious food and drink.
“In store now, we already have the classics including mince pies and panettone, and over the coming months our Christma
