Leading plant-based brand Alpro today announces the launch of Alpro Matcha, the UK’s first ready-to-drink (RTD) soya-
Now launched on shelves in Sainsbury’s, with wider distribution across other major retailers by June, Alpro Matcha is a plant-based drink made with green tea matcha, combined with a soya-coconut base to provide a creamy texture and tropical taste. Versatile and served in a convenient 1L format, Alpro Matcha can be poured cold over ice, warmed, or foamed.
Fortified with 5 essential nutrients including Calcium, Iodine and Vitamins B9, D2, and B2, the new drink delivers on both taste and nutrition1, designed for afternoon occasions when 80% of matcha consumption occurs2.
Alpro’s launch responds to explosive growth in the matcha category, with matcha’s presence in tea and RTD products more than doubling from 5% in 2023 to 12% in the first 10 months of 20253. Research shows consumer interest is particularly strong among younger demographics, with 72% of green tea drinkers under 35 now enjoying hot matcha drinks at home or at work4.
Tom Kerr, head of category management and commercial planning – Plant Based, Danone UK and Ireland said: “Matcha is growing at pace because it fits perfectly with today’s consumer habits and provides an on-
“Barista is one of the most dynamic areas for the category as consumers, particularly among Gen Z and Millennials who are driving demand for simple, quality, ready-to-pour formats at home. This launch underscores our confidence in its future – not just for matcha and Barista, but for the plant-based sector across the board.”
Alpro is the first plant-based brand to bring a soya-coconut based
It follows a year of significant innovation for Alpro in the UK, with the launch of its Alpro Kids range, limited-edition
The range is now available in Sainsbury’s and will launch across major retailers in the UK and the Republic of Ireland by June.
The 1L format will be priced at £2.75 RSP6, with a 12-week promotional price of £2.00 and a 12-week hero promotional price of £1.75.
