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Home Retail News Events

Amazon announces Prime Day Event from 23 to 26 June, with hundreds of thousands of exclusive deals

by Fiona Briggs
June 5, 2026
in Events
Reading Time: 3 mins read

Amazon today announced that Prime Day returns from 23rd to 26th June, kicking off summer with hundreds of thousands of deals exclusively for Prime members. This year’s event brings together deep discounts from top brands, trending products, and items exclusive to Amazon; plus savings on fresh groceries and summer essentials — all with fast, free delivery.

Members can save 40% and more with daily themed Epic Prime Deals curated exclusively for Prime members. With savings across groceries, household must-haves, and up to 50% off movies and TV, Prime Day helps members get ready for summer watch parties and entertaining — with fast, free delivery on every order.

“Prime Day is one of the biggest moments of the year for members, whether they’re looking for deals on the latest electronics or saving on fresh groceries and household essentials, the value of Prime keeps growing, and this year is no exception” said Jamil Ghani, vice president of Amazon Prime.

Prime Limited-Time Offers

This Prime Day, Amazon is offering daily themed content curated exclusively for Prime members, including limited-time deals on newly launched items, Top 100 deals, and Epic Prime Deals throughout the event. To make it easier to find deals that match their interests, shoppers will see customised deal lists such as: ‘recommended deals for you’, ‘deals related to your lists’, ‘4+ star deals for you’ and ‘deals related to items in your basket’.

Shop Early Deals Now

Members don’t have to wait for Prime Day to start saving. Starting now, Prime members can take advantage of early deals:

  • Everyday Essentials: Save up to 35% on Everyday Essentials from trusted brands such as Garnier, Regaine and L’Oreal Paris. 
  • Fashion: Save up to 30% on travel essentials from Amazon brands and the Sofia Grainge collection. Enjoy up to 25% off everyday essentials and up to 30% off home gym essentials. 
  • Beauty: Save big on everyday skincare to salon-worthy haircare from top brands such as Aveeno, CeraVe, La Roche-Posay, Color Wow and Maybelline. 
  • Personal Care: Bring the salon and spa home for less with savings on personal care appliances across oral care, hair care, shaving and hair removal from trusted brands like Oral-B, Philips, Remington and ghd. 
  • Amazon Private Brands: Enjoy up to 40% off Amazon Private Brands. 
  • Amazon Haul: Prime members can enjoy an extra 30% off all Amazon Haul products plus free shipping on orders above £15. Whether you’re stocking up on fashion, home, lifestyle, or electronics, there’s never been a better time to shop Haul. 
  • Prime Video: Save up to 50% on movies and TV seasons. 
  • Audible: Prime members can enjoy three months of Audible for free. 
  • Amazon Music Unlimited: Prime members who haven’t tried Amazon Music Unlimited can get four months free. Current Individual plan customers can also upgrade to a Family Plan at no extra cost for two months. More info at amazon.co.uk/music/unlimited. 
  • Buying for Business: Amazon Business offers competitive pricing and procurement tools that make smart business buying easy. This Prime Day, enjoy deep discounts on IT Products, MRO, Office Products and more. Discover more at business.amazon.co.uk. 

Join Prime Today

Join now to unlock hundreds of thousands of exclusive deals. Become a Prime member or start a free trial at amazon.co.uk/primeday to enjoy fast, free delivery alongside all the savings, convenience, and entertainment Prime has to offer.

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