As soccer prepares to take center stage during the World Cup, Guinness is once again teaming up with Art of Football on a new limited-edition jersey collection designed for the summer’s biggest game days.
Launching as part of Guinness’ broader “The world’s cup” campaign, the collaboration celebrates soccer culture beyond the pitch, from the rituals fans share to the places they gather to watch and celebrate together.
The jersey blends Art of Football’s football-meets-lifestyle aesthetic with Guinness’ iconic visual identity, creating a wearable piece made for game day at the pub, in the streets or wherever fans come together this summer.
