AMELIORATE launches in 116 Tesco stores

AMELIORATE, the British dermatological skincare brand and the UK’s first clinically proven solution for rough, dry, bumpy skin, has launched in 116 Tesco stores across England, Scotland, Wales, and Northern Ireland. The move brings problem-solving skincare into the mainstream, making clinically backed solutions more accessible to everyday shoppers.

With a focus on innovation and efficacy, AMELIORATE combines expert dermatological insight with science- led formulations. Central to the brand’s offering is the LaH6 Skin Hydration Complex, a proprietary blend of lactic acid and five hydrating ingredients designed to exfoliate, moisturise, and protect skin, delivering immediate hydration alongside long-term moisturising benefits.

The Tesco launch features the Transforming Body Lotion, AMELIORATE’s award-winning hero product. Formulated with AHAs and Sweet Almond Oil, it addresses rough, dry, bumpy skin while also helping with ingrown hairs and razor bumps. The Transforming range is now available in the skincare aisle at Tesco, enabling shoppers to incorporate targeted, dermatologist-approved skincare into their weekly shop.

“Seeing the new-look brand on shelf in Tesco is a real milestone moment. From strategy and packaging evolution to retailer collaboration and launch execution, this partnership demonstrates how clinically proven skincare can be made accessible and convenient for everyday consumers.”says Mandy McCulloch, Global General Manager at AMELIORATE.

The launch aligns with growing demand for affordable, effective skincare that is dermatologist-approved, positioning AMELIORATE as a trusted brand bridging clinical expertise with mainstream retail.

Tesco Clubcard members will receive 25% off the range until 11 April 2026.