Seasonings brand, Angus & Oink has expanded its retail footprint with significant new listings in Tesco, supported through a strategic distribution partnership with SHS Food. This marks a significant milestone for the independent Scottish-founded brand.
The launch comes at a time of continued growth for the UK seasonings and spices sector, currently valued at £137 million in 2024 with projected growth to £192 million by 2030 at a CAGR of 5.8% according to Grand View Research. This momentum underscores strong consumer appetite for globally inspired flavours, regional BBQ flavours and authentic high-quality seasonings – a perfect fit for Angus & Oink’s innovative range.
Founded after nearly a decade living and working across the Americas and Middle East, husband and wife Scott and Malissa Fraser were inspired to bring authentic, globally influenced flavours back home to Scotland. Their travels sparked a passion for bold, barbecue-driven dishes, motivating them to start Angus & Oink in their Aberdeen kitchen in 2013. Since then, Scott has even represented Scotland at the prestigious Jack Daniel’s World BBQ Championship in Tennessee and the Kansas City Royal, sharing his love of wood-fired cooking with audiences far beyond the UK.
Four of its 55g glass jar seasonings — Hella Nasty, Fries with That, The General, and Montreal — listed in Tesco in May 2025 with an additional 5 sachets at 30g launched into Sainsbury’s adding Greek to the mix.
Scott Fraser, co-founder of Angus & Oink, says: “Our goal is to make great home cooked food accessible to all, so we’re thrilled to secure listings with two of the country’s largest retailers. Malissa and I were inspired by the incredible flavours we experienced on our travels, discovering dishes you just couldn’t find authentically in the UK. Frustrated by the lack of true innovation and depth in the seasoning space, we took up the challenge to change that. Whether you’re grilling, roasting, or just spicing up your weekday meals, we encourage people to cook fearlessly.”
Owing to strong initial sales from its first listings, Tesco will expand the listings within the herbs and spices aisle from 23rd July to include six more glass jar seasonings, four new BBQ inspired sachets, four crowd-pleasing sauces and four meal kits. These will be rolled out across 557 larger Tesco stores with additional gondola displays in 260 stores for a 16 week exclusive promotional period – perfect for barbecue season.
6 NEW FLAVOURS: Angus & Oink Rub Me Seasonings – RRP £2.75
- Rootin’ Tootin’ Red Cajun Seasoning 60g: Made from paprika, dried chilli and dried garlic
- Exodus Jamaican Jerk 60g: Jamaican inspired seasoning made from sugar, black pepper, allspice and lime juice
- Honey Chilli Hong Kong Sweet n Sour 60g: Garlic, five spice, jalapeno chilli and honey powder
- Seoul Food Korean Seasoning 65g: Made from five spice, sesame and dried chilli
- Big Phat Greek Souvlaki & Gyro 50g: Made from sea salt, paprika, dried lemon and herbs
- Chinese Takeaway Salt & Pepper Chilli 55g: Made from dried chilli, garlic, five spice and dried onion
4 NEW FLAVOURS: Angus & Oink Rub Me BBQ inspired sachets – 30g RRP £1.35
Bring global flavours to your next summer BBQ. There is a whole world of difference between cooking styles in US states from Kansas to Texas style BBQ. These sachets are inspired by regional USA BBQ flavours – Carolina, Texas, Memphis and Kensas – that show the true difference in flavours.
4 NEW FLAVOURS: Angus & Oink Sauce Me – RRP £2.85
- Gold Rush: Honey Buffalo Sauce 295g: Buffalo inspired sauce with malt vinegar, honey, chilli and garlic
- Blue Suede Que: Memphis Bar-B-Que Sauce 325g: A Memphis inspired BBQ sauce with tomato paste, black treacle and ground spices.
- Wing King: Korean BBQ Sauce 330g: Korean inspired BBQ sauce with miso paste, soy sauce and five spice
- Rock n Rolla: Cherry Cola BBQ Sauce 325g: Cherry cola flavoured BBQ sauce with tomato paste and ground spices. Pairs perfectly with pork, beef and chicken
4 NEW FLAVOURS: Angus & Oink Make Me Meal Kits RRP £3.85
At Sainsbury’s, five 30g sachets — including the same flagship flavours and the Big Phat Greek blend — are now on shelves, further building distribution momentum.
Guy Dodwell, managing director of SHS Food commented, “Angus & Oink is a fantastic example of entrepreneurial spirit, quality innovation and an unshakable belief in flavour. It is a brand with authenticity and a huge future, and we are delighted to be supporting them as they enter two of the UK’s largest retailers. Their products don’t just taste great, they inspire confidence in the kitchen and excitement at mealtimes.
“At SHS, we are passionate about working with emerging brands that connect with consumers on a deeper level and have the potential to shape and energise categories. This marks the start of an exciting journey, and we look forward to supporting Angus & Oink as they bring bold flavours to even more homes across the UK.”
The partnership with SHS Food and new major retail listings represent a significant milestone in Angus & Oink’s growth strategy, helping to strengthen category innovation and deliver incremental sales opportunities across the seasonings, sauces, and meal kits sectors.
