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Home Retail News Retailer News

‘Anytime, anywhere, any device’ approach delivers success for Sephora

by Fiona Briggs
April 27, 2023
in Retailer News
Reading Time: 1 min read

Sephora’s much anticipated UK debut performed 300% ahead of expectations in its opening weeks, according to LVMH Selective Retailing Chairman, Christopher de Lapuente at World Retail Congress in Barcelona.

Following the challenges of store closures during the global pandemic, Sephora and other brands in LVMH’s Selective Retailing division have rebounded significantly, achieving growth of 30% in Q1 2023 compared to the same period in 2022.

He credited the division’s investment in developing a strong omnichannel presence; “it’s about a world where you give the consumer the choice of where and how to buy – anytime, anywhere, any device.”

Lapuente also highlighted the importance of its culture and people, and claimed the luxury group is taking steps towards improving diversity and inclusion having already made significant progress. He confirmed that two thirds of leadership across Sephora worldwide are women, while in the United States the Group is driving initiatives to increase the representation people of colour in leadership.

“We have a tendency to attract people from different backgrounds. People from humble backgrounds become general managers”, he said, as reiterated the importance of gender, cultural, racial and economic diversity.

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