Nordic fashion and lifestyle brand ARKET will open its first-ever concession store at the iconic Selfridges London. The opening is a continuation of the brand’s presence in the UK, where it currently has four stand-alone stores. The new shop-in-shop will showcase a curated selection of ARKET’s womenswear collection and is set to open on 24 November 2023.
ARKET Selfridges will be located on the third floor of the department store and has a total area of 83 square metres, combining the brand’s signature monochrome palette of soft greys with custom-made tables and objects in ARKET signature terrazzo stone. The lounge area includes restored pieces in a collaboration with Artek 2nd cycle, the platform for pre-loved Artek lighting, furniture and other everyday objects from the Finnish heritage brand.
“Since the launch of ARKET in London 2017, with our first stores on Regent Street and in Covent Garden, the city holds a very special place in our hearts. We are honoured to partner with such an iconic London institution as Selfridges and look forward to inviting our local customers to a new ARKET experience,” says Pernilla Wohlfahrt, ARKET managing director.
ARKET is based on the concepts of quality design and everyday beauty, offering products that can be used and loved for a long time. The core ideas are rooted in the Nordic modernist movement of the 20th century, which bridged the worlds of arts, crafts and functional form to produce affordable and accessible items for everyday use.
