ARKET celebrates the launch of the AW24 campaign ‘A More Beautiful Everyday Life’ in China with the opening of its first-ever pop-up store. Located in the courtyard of Réel Mall on Nanjing West Road in Central Shanghai, the store will be open to the public from 26 October to 10 November.
“We are beyond excited to open our very first pop-up store, and this vibrant part of
Shanghai is the ideal location. The space really encourages curiosity, and the visitors will for sure learn more about ARKET and our offering in this interactive brand experience” says ARKET Managing Director, Pernilla Wohlfahrt.
The pop-up store is designed with the brand’s signature Nordic minimalist aesthetic concept. The space is inspired by the white colour, embodying ARKET’s aesthetic meaning of ‘a blank sheet of paper’ in Swedish. The concepts will be presented through a selection of archetypes, showcased to represent the versatile wardrobe of well-considered essentials for every occasion.
Visitors will also be introduced to the ARKET Sans limited capsule collection, launched and exclusively sold in Shanghai. The collection’s print story is centered around the brand’s bespoke typeface ARKET Sans, projected on printed T-shirts, striped T-shirts, canvas totes, leather cardholders, and luggage tags.
