Astrid & Miyu looks to continue its ongoing growth in physical retail announcing the brand’s latest concession inside the iconic luxury department store Harrods, Knightsbridge. Following another year of significant growth as Astrid & Miyu announced 10 stores across UK, Europe and USA, Harrods becomes the latest investment in their ongoing endeavour into physical retail, with so much more to come for 2024.
Located in stylish Knightsbridge, the latest concession in British luxury department store Harrods further cements Astrid & Miyu’s growth within the luxury retail space. Much like all of Astrid & Miyu’s locations, the Harrods concession is a playground for jewellery lovers – housing the brand’s stackable jewellery as well as their iconic and much beloved experiential shopping services including recently launched Story Chain services, which will be available as a bookable consultation within the concession.
Additionally, Astrid & Miyu announces a Harrods exclusive solid gold capsule collection to mirror the latest expansion into the luxury retail space, to suit the demographic.
“This is a really exciting opportunity for Astrid & Miyu to tap into Harrods exclusive and international customer to support us in continuing to elevate our solid gold offering,” said Sharon Solis, director of retail.
Adding to the brand’s elevation and following the success of Astrid & Miyu welded bracelets, the 9k solid gold necklace allows consumers 1-1 time with A&M’s experts and jewellers to personalise chains with semi-precious and solid gold charms, in store. With the option to curate your own bespoke pieces with up to 7 charms, the Story Chain makes the perfect personalised gift. The 9k solid gold charms start at £30 and include zodiacs, initials, birthstones and hearts. The chains begin at £200- £275 and are available on chain styles Soho, Astrid, Miyu and Chelsea.
