Autumn Fair, the UK’s largest seasonal showcase for Home, Gift & Fashion, is set to take place from the 1st – 4th of September at NEC Birmingham. This year’s event promises to be a pivotal occasion for retailers looking to stock their shelves and create the most enticing shop windows in preparation for the Christmas period.
Offering a comprehensive view of the latest trends in homeware and unmatched gift products, Autumn Fair is the go-to event for staying on trend and ready for the Christmas rush. Visitors will have the first look at groundbreaking launches across 10 definitive sectors, featuring over 500,000 purchase-ready products. As the largest seasonal showcase in the latter half of the year, Autumn Fair boasts over 800 exhibitors, with 30% of them being exclusive to the show. This exclusivity provides unparalleled business opportunities that cannot be found elsewhere.
According to the IPA Insight Christmas Report*, the average British consumer is expected to spend nearly £600 on core Christmas-related products and activities – including food, gifts, decorations, socialising, and travelling – during the 2024 festive period. The outlook for the Gift sector is especially positive, with 55% of UK adults planning to allocate most of their Christmas 2024 budget to gifts for others, followed by food and drink (18%), travel (6%), gifts for themselves (4%), socialising (4%), and decorations (2%).
Ensuring shelves are well-stocked during the last two months of the year is crucial, as almost a third (31%) of all consumers are anticipated to still be shopping in December, while 43% aim to complete their shopping before Black Friday on 29th November. The timing of Autumn Fair makes it the perfect event for retailers to stock their stores with quality products just in time for the industry’s peak season rush.
Statistics also reveal that young workers are particularly open to buying gifts from new or emerging brands, with nearly two-thirds (61%) of 25-34s, more than half of 18-24s (54%), and 35-44s (56%) considering this. Autumn Fair, with over 200 brand new exhibitors, innovative new business pavilions, and exclusive partnerships, is the ideal hunting ground for discovering the perfect gifts for these consumers.
Soraya Gadelrab, event director of Autumn Fair, stated: “While the impact of the cost-of-living crisis cast a shadow over the festive 2023 period, the sector’s resilience shines through. Our exhibitors are feeling optimistic about an uplift in consumer spending on more personal, unique and meaningful gifts across toys, beauty & wellbeing, fashion accessories, and home décor. As retailers navigate uncertainties, focusing on the Christmas trading performance is pivotal for delivering profitable growth in 2024. Autumn Fair offers an unparalleled showcase for this essential buying period.”
Highlights from the show floor:
Gift
Alan Pimm, Managing Director of returning Autumn Fair exhibitor Sifcon says, “We are thrilled to announce our return to Autumn Fair. Following the resounding success of Spring Fair 2024 and the overall resurgence in the market, we recognise the importance of sustaining this momentum by presenting at the Autumn Fair. It is the perfect platform to launch our new product ranges and to seize the crucial lead up to Christmas. We are excited to be re-establishing our presence at the Autumn Fair and look forward to many more.”
Offering a distinctive blend of design and craftsmanship and delivering premium products for everyday living and special gifting occasions, Selbrae House is a family-run brand located in Fife, Scotland created to bring joy to you and your loved ones. Embrace the festive season in style with their Charming Highland Cow and Robin Christmas designs, available across a diverse range of gift products, from the popular oak and ceramic butter dishes and slate coasters to mini cheese board sets.
Everyone loves to receive a thoughtfully chosen book. Ryland Peters & Small and CICO Books is an independent, illustrated publisher creating beautifully produced books on interior design, food and drink, craft, mindfulness and spirituality, health, humour and pop culture, as well as a cracking range of books for kids, delightful gifts and stationery.
Creating the perfect gifts for those awkward dads, grandads and uncles, Coach House Partners specialise in the design and creation of metal and wooden model kits, craft sets, jigsaw puzzles, books, notebooks, greetings cards and many more wonderful products.
British design brand, Pikkii is on a mission to make the world less boring, creating award-winning, planet-friendly gifts and games designed to stand out on your shelf and sell through quickly. Their best-selling range is full of truly unique products that fuse creativity, style and great design – all beautifully packaged and with great price points. Look out for some brand-new products at Autumn Fair, including a new addition to their Gift Of The Year Winning Self Care Planter range, and the adorable Paper Cats and Dogs which have already proven to be a big hit with retailers.
Created by The Apprentice finalist Courtney Wood, Bubblegum Stuff is a small gift and games company in London creating products that spread a bit of laughter. Look out for their best-selling gifts and card games, as well as house plant accessories, and their new Merry Quizmas holiday trivia game featuring 100 ho-ho-ho-larious questions about all things Christmas, from iconic movies and toe-tappin’ tunes to global traditions and food.
Light up your home or give the gift of light with Lightstyle London, who has been creating innovative and decorative lights for over 20 years. Look out for their diverse range including wreaths, strings, table tops and stake lights, as well as the popular Solar Starburst and Table Robin lights which have become festive bestsellers.
Beauty & Wellbeing
The English Soap Company has been creating luxury soap bars and toiletries of the highest quality for over 20 years and have become favourite stocking filler gifts. All soaps, hand creams and liquid washes are made at their Sussex farm. Visitors to Autumn Fair will discover the brand-new Christmas collections. Each piece in the collections has been expertly designed with love and care to capture the feeling of Christmas with an extra touch of sparkle.
Psychic Sisters was founded some 18 years ago by world renowned clairvoyant Jayne Wallace who wanted to create a wellness brand with a difference. All products are affirmation based, which has seen a huge uprising due to social media. Discover a large range of aromatherapy products from candles, oils, incense and a range of sage and palo santo sticks as well as a newly introduced bath and body range consisting of bath salts, body and hair oil, all of which contain gemstones that are known to work with the body’s meridian.
An exciting mix of men’s grooming brands join the line-up this Autumn including Manley & Moosh. Founded by TV personality Cliff Parisi, Manley & Moosh will launch its innovative men’s skincare range at the show. A British brand that offers luxury, Manley & Moosh aims to redefine men’s skincare with high-quality, eco-friendly products for every man who values both his appearance and the planet. Men Cave Candles is the only UK candle brand dedicated to men. Their mission is to redefine the candle experience for men, offering a diverse range of sophisticated scents and designs that complement their lifestyle and preferences.
Step into an enchanting world where every scent tells a story with St. Eval, brought to life through whimsical illustrations that celebrate the magic of the season. St. Eval’s festive fragrances and enchanting designs will bring Christmas joy to your heart and home. Explore a range of offerings, from hand-poured pillar candles and majestic multiwicks with gold lustre to joyful tin candles, and tealights. New for 2024, St. Eval unveil captivating illustrations adorning their Christmas packing, Wonderland glass candles presented in gift boxes, festive crackers featuring mini glass candles, Stardust pots shimmering with an iridescent glow and an array of brand-new candle accessories to complement your décor.
Much loved favourites such as Bomb Cosmetics, Corincraft, Fikkerts, Beauty Scents, Ivy & Twine, Home County Candle Co, Sevin, Shifa Aromas, St Eval Candle Company, and Wild-Olive return with their latest products.
Kids, Toys & Play
Consciously crafted from eco-friendly wood and silicone, Bigjigs Toys’ 2024 collection is a cut above the rest. Rooted in sustainable play, the latest lineup joins the brand’s award-winning Simply Scandi collection and features one-of-a-kind stacking toys, shape-sorting puzzles, sensory activities, educational toys, and pretend play sets.
New to Autumn Fair, Ravensburger debut its collection of brands offering puzzles and games designed to create memories and learning new skills, gain knowledge and basics skills through playful education, raise self-esteem, and develop abilities like creativity, imagination and open-mindedness. Look out for the launch of Play+, a new infant/toddler range which will be a focus at the show and makes a great stocking filler.
Willsow, creators of the first ever plantable children’s books made with special handmade paper, embedded with real vegetable and herb seeds to plant and grow, has launched a whole new range of designs perfect for Christmas gifting. The new plantable desk calendars, designed in partnership with the Royal Horticultural Society (RHS), includes a plantable paper insert for each month with different flowers to grow straight from the calendar to the garden.
Exclusive to Autumn Fair, Grass & Air are the go-to kids’ footwear, rainwear, swimwear, clothing and accessory brand to be ready for anything. Presenting playing outside in new and different ways, with products and designs inspired by the ever-shifting influences on modern family life, each collection evokes a feeling or an emotion that connects to contemporary outdoor living.
Look out for Orange Tree Toys, the home of bright and stimulating FSC® – certified (FSC® C167936) wood toys for young children. Celebrating its 25th Anniversary in 2025, is run by two sisters, Anuja Wilson and Lamani Simons. The toys are made from FSC® – certified (FSC® C167936) wood, with no plastic and recyclable packaging.
Explore carefully crafted wooden toys that are built to be treasured for a lifetime from House of Marbles and Lanka Kade and an enormous collection of cuddly animals and heatable plush toys from Warmies, Keel Toys, TY UK and Mary Meyer.
Designed to bring laughter and learning to little ones, look out for HippyChick’s range of educational and playful nursery toys, and the best brain-teasing puzzles and the newest board games that will appear on everyone’s Christmas lists from Cheatwell Games, Asmodee and University Games.
Home
For a beautiful variety of exclusive furniture and interior, and luxurious wellness products visit Chic Antique for its universe of rustic and romantic French décor. The French country style echoes through its entire product line, embracing both romantic, rustic, and factory-inspired pieces. This season they have added a Nordic touch to designs, a new and stunning AW24 collection, and an enchanting Christmas collection featuring beautiful bestsellers including décor, kitchenware, lanterns and much more.
Autumn Fair is proud to announce the exclusive return of My Gifts Trade to The Summerhouse. Alongside its best-selling products from prestigious brands such as Costa Nova, Que Rico, and Cosy Homes, My Gifts Trade will launch new must-have brands this September including Tokyo Design Studio, Dutch Decor and Hoii.
Casa Verde, known for its long-standing heritage and collaboration with prestigious UK institutions such as the Royal Botanic Gardens Kew and the National Trust, is excited to launch its new AW24 collection at Autumn Fair including Silver Sardines, Silver Pears, and Poterie Flo Dutch-inspired vases.
Greetings Cards, Stationery & Wrapping
Lola Design is a UK-based greetings and gift design brand making the perfect statement pieces or delightful gifts for that special someone. Embracing a passion for all things flora and fauna, Lola Design’s style is as unique as a rare flower blooming in the wild. Get ready to be dazzled by their Wildlife botanical range, and make your loved ones feel special with their Stag Christmas collection. Featuring a delightful range of stationery, greeting cards, greeting card packs, and beautiful Christmas-themed soap, this collection is designed and made in the UK.
Visit Kenji, a brand whose vision is to appeal to modern trends and subcultures by bridging the gap between the real and digital universe. Their newest KENJILand range on show at Autumn Fair is inspired by East-Asian culture and design. Characters each have expanded collectable ranges including plush, stationery, pin badges and keyrings, making them the perfect gifts for all ages.
The Art File Christmas 2024 collection has been curated to make your festive gift-giving even more magical. With over 170 designs to choose from, there’s something for everyone in this stunning collection. From a range of charity cards to a selection of luxurious boxed cards and hand-folded 3D pop-ups (pictured), The Art File offers a diverse collection of beautiful, high-quality Christmas cards in which there is something for all ages, and every member of the family. Alongside cards, The Art File also offers a unique and contemporary festive gift packaging collection, comprising of gift bags, flat wrap, roll wrap, tissue and tags. All designed to turn the heads of even the most discerning of retailers, and of course look fantastic under the tree this Christmas.
Everyday
With an increase in practical and useful gifts, visit new business start-up Scubl for its versatile home storage solution. Scubl’s compartmentalised storage cubes are unique, durable and incredibly practical. Made from waterproof material, Scubl provides two generous zipped compartments, an opaque patterned side, so you can hide contents from sight and four transparent sides, offering excellent internal visibility, allowing for easy retrieval of stored items. Perfect for the decluttering obsessives.
Source* – According to the IPA’s annual Christmas-focused survey of 2,000 UK adults, carried out by Opinium.
