Desi Daru, the British-Indian inspired ultra-premium vodka brand, is thrilled to announce its further UK expansion as they secure a listing with luxury retailer Harvey Nichols.
Desi Daru is an ultra-premium vodka brand that celebrates the best of India and Britain through its award-winning spirits. Owned by British-born Indians, the brand uses the highest quality ingredients sourced from the jungles of Maharashtra and the lush English countryside. Desi Daru embodies a meeting of two worlds, a marriage between East and West – a combination of the spiritual and the spirited, for a spirit like no other. The brand offers two distinct flavours – Mango and Original – and has won several prestigious awards.
Mohit Singh, the founder of Desi Daru, expressed his enthusiasm, stating: “We are incredibly excited to partner with Harvey Nichols and offer our award-winning vodka range to their discerning customer base. We believe our premium spirits will resonate with those who appreciate quality and innovation.”
One of Desi Daru’s standout offerings is the Alphonso Mango-flavoured vodka, which has already earned a prestigious reputation in the drinks industry. It not only secured the title of UK Flavoured Vodka at the World Drink Awards but also clinched the coveted recognition as the World’s Best Flavoured Vodka after competing against the best from
around the globe. And at The 2023 Vodka Masters it scooped up an impressive five ‘Master’ medals including ‘Overall Taste’ master, making it the judge’s favourite.
Desi Daru also offers an Original vodka, crafted from rich English winter wheat and distilled seven times for a velvety smoothness that can be sipped or mixed in bold and memorable cocktails.
Bryan Rodriguez-Curtis, the junior spirits buyer at Harvey Nichols, shared: “Desi Daru is an exciting new vodka brand that has emerged recently. With incredible flavours such as mango, which is a real triumph for the flavoured vodka category, as well as a quality dry vodka which is a great example of how a classic vodka should be done. I look forward to continuing to work with Desi Daru and seeing them grow as vodka category leaders.”
The 700ml bottling can be purchased through Harvey Nichols in-store and online for RRP £45.
