British bag brand Stubble & Co is on track for successful growth after becoming the latest merchant to combine Brightpearl by Sage with Shopify for a best-in-class retail tech stack.
Brightpearl’s cutting-edge Retail Operating System (ROS) – which includes seamless integration with Shopify alongside a huge library of Plug & Play integrations, a powerful Automation Engine and market-leading demand forecasting – was selected as the best operating system to help Stubble & Co continue its expansion while tackling operational complexity head-on.
British-born Stubble & Co specializes in building bags with longevity, durability and comfort in mind, designed to do more. Made using responsible materials its range includes backpacks, wash bags, weekend bags and most recently a kit bag – the latest addition to its range. The business had been run on spreadsheets and manual processes since launch, which became challenging and unfeasible as the business has been growing at 173% CAGR over the last three years.
When co-founder Ben Watkiss discovered Brightpearl was the retail operating system powering the growth of fellow lifestyle brand Passenger, it became clear it was the right solution to simplify and streamline Stubble & Co’s operations and support its rapid growth, which includes adding multiple new warehouses.
Watkiss comments: “Keeping our business as simple as possible is a strategic priority, however with rapid international growth, increasingly diverse supply chain and accelerating B2B orders, operations inherently became complex and impossible to manage on spreadsheets. Brightpearl has been a game-changer for Stubble & Co as it streamlines and removes human intervention across most of our order and inventory management processes and has seamlessly integrated into our tech stack.”
A key challenge of all fast-growing brands is managing inventory levels which is why Stubble & Co is now utilising Brightpearl’s top-rated demand forecasting functionality, which provides hassle-free and reliable buying recommendations so merchants can eliminate the risk of over and under-stock and significantly boost cash flow.
The business can also save time by automating tedious manual processes using the Automation Engine, with no coding necessary. As the complete yet scalable solution for e-commerce and multichannel brands, Brightpearl also includes advanced reporting functionality along with tools for order management, warehouse management and CRM.
Justin Press, SVP customer success at Brightpearl, said: “Growth is the goal of every retail business, but many merchants aren’t ready for the operational complexity that comes with it. That’s where Brightpearl by Sage comes in. Our market-leading tools enable retailers like Stubble & Co to streamline, simplify and automate operations, so leaders can focus on working on their business, not just in it. We know the powerful impact our retail operating system can have on fashion brands like Stubble & Co, so we’re excited to see where they go from here.”
