Premium heritage and lifestyle brand, Barbour has appointed performance brand agency, Journey Further to bolster growth in the UK, US, and European markets.
After a fierce five-way pitch, the premium heritage brand, Barbour, has selected Journey Further to unify its brand and performance activity and drive growth across international markets.
The agency will deliver an integrated approach, encompassing creative strategy, media planning and performance marketing activity to help Barbour achieve its exciting growth objectives over the next 12 months.
The agency’s strategic remit will focus on maximising Barbour’s digital footprint and increasing brand awareness globally by restructuring the brand’s content to articulate a distinct brand message and optimise performance through media channels.
The agency will cultivate brand fame with its loyal target audience, as well as experimenting and capturing a new audience with substantial growth potential.
Driving organic growth will also play a vital role in the strategy, utilising SEO and content marketing efforts to further solidify Barbour’s market presence.
Speaking about the partnership, Leanne Forster, Head of Brand and Communications at Barbour, shares: “Journey Further really stood out in the process with its joined up approach, from strategy to execution. Its paid and performance capabilities really shone through and we had great chemistry with the team, so we can’t wait to get started.”
Commenting on the partnership, Lydia Hinchliff, Head of Communications Strategy at Journey Further comments: “By helping Barbour understand its customer more effectively, we’re perfectly placed to help define its communications strategy and align content across brand and performance marketing activity.
We’re thrilled to be adding Barbour to our client roster and can’t wait to start implementing an integrated strategy across paid, organic and creative in order to help them achieve their marketing goals.”
The agency also recently added Silver Cross, River Island and PrettyLittleThing to its client roster, and maintains its relationship with long-standing retail clients, Marks and Spencer, Liberty London and Oliver Bonas.
