Drawing upon almost 400 years of French brewing expertise, 1664 Bière 0.0% is the alcohol free expression of the iconic premium lager. Bringing all the flavour, elegance and sociability of the original, simply without the alcohol. Crisp, golden and beautifully balanced, it is brewed with hops from the Alsace region celebrated for its gastronomy, markets and rich brewing heritage.
Since it’s launch this year, 1664 Bière 0.0% has brought the brand’s signature ‘je ne sais quoi’ to the alcohol-free category, delivering the same taste suprême expected from 1664. 1664 Bière 0.0% offers a golden pour with light floral aromas, full-bodied crispness, with gentle notes of fruit, a touch of spice and a clean, refreshing finish. Crafted to feel elevated, sociable and unmistakably French, it proves that going alcohol-free doesn’t mean compromising on flavour.
Sales of low and no alcohol beers have risen to 32% this year*, showing that premium alcohol free options have become essential for the modern drinkers. Choosing alcohol free no longer means stepping away from ritual or sociability. In fact, 1664 Bière 0.0% is designed to keep those rituals alive, whether that’s clinking glasses at the pub, unwinding after work, or celebrating the new year with friends.
Perfect for starting the year afresh, 1664 Bière 0.0% brings all the conviviality, flavour and good taste to Dry January and beyond. Available on draught pour and in 330ml bottles in various bars, pubs, and restaurants across the UK, as well as available to buy in 330 ml cans from RRP £4.75 at select Tesco, ASDA and Waitrose stores nationwide.
