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Home Retail News Retailer News

Bird & Blend Tea Co., unveils world’s cutest Hello Kitty Tea & Matcha collection

by Fiona Briggs
July 16, 2025
in Retailer News
Reading Time: 3 mins read

Bird & Blend Tea Co.Global lifestyle icon Hello Kitty, beloved by fans of all ages since the 1970s, has teamed up with independent tea company Bird & Blend Tea Co. to launch the cutest tea collection ever.

If you love Hello Kitty’s world of friendship and fun you can now sip it too, and share a cup of Pink Apple Pie Tea and Pink Apple Pie Matcha with loved ones.  A magical treat for Hello Kitty fans across the country.

Tea company Bird & Blend are leading the way with tea innovation in the UK, creating exciting flavours by blending a range of ingredients including flowers, chocolate and fruit. Sanrio GmbH have worked closely with the tea experts at Bird & Blend to create the new Hello Kitty inspired teas. The collection also includes limited edition Rainbow tea spoons, a pink cold brew bottle and Hello Kitty mug, so fans can create their own perfectly pink tea party at home.

Launching as part of this exclusive collection are four products that bring Hello Kitty’s magic to tea time:

  • Hello Kitty Pink Apple Pie Tea & Tin – A caffeine free, sweet pink tea inspired by Hello Kitty’s beloved apple pie!  Packed full of comforting apple & cinnamon with cute candy sprinkles, this loose leaf tea comes in a collectable pink Hello Kitty tin.
  • Hello Kitty Pink Apple Pie Matcha – A pink matcha in a 30g limited edition pouch featuring Hello Kitty!  The cutest matcha around; sweet, comforting and pink.
  • Rainbow Perfect Spoon – Part spoon, part unicorn, this limited edition spoon is a whole mood, perfect for every scoop of Hello Kitty tea and matcha.
  • Hello Kitty Mug – Hello Kitty tea should be sipped in the cutest mug around, this one is embossed with Hello Kitty’s face.

Bird & Blend co-founder, Mike Turner, commented, “Creating a Hello Kitty tea collection with Sanrio has been an incredible experience.  We loved infusing the playful spirit of Hello Kitty into every aspect of the teas and accessories.  The teas are full of flavour, fun, and a little bit of magic.”

The tea will be sold online at Bird & Blend and in all Bird & Blend stores across the UK from 11th July.  The Hello Kitty range will be priced from £3.85.

Whether you’re a lifelong Hello Kitty fan or simply love a good cuppa with a twist, this limited edition collection is a tea party not to be missed.

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