Bob, the world’s first refillable hard body wash, has expanded its range of body wash bars with the launch of The Evening Man. The refill bar presents a confident and relaxed blend of geranium, mandarin and bergamot, crafted from premium raw ingredients and enriched with shea butter and coconut oil for a deeply nourishing cleanse. The Evening Man joins Bob’s line up of scientifically formulated scents, including The Gentleman and The Morning Man, all of which align with the natural pH of male skin, helping it retain essential oils while leaving it feeling revitalised and smelling fresh.
The Evening Man bars are available to purchase from the Bob website welcometobob.com, as a refill pack of two bars, RRP from £7.00 per month, when you soapscribe. They can also be purchased as a body wash bar option in all orders of The Shower Pack, RRP from £18.00.
With the men’s grooming market set to reach $121 billion by 2030, and 65% of shoppers now considering sustainability before making a purchase, Bob’s new launch is perfectly placed to meet consumer demand for reusable and refillable products. The market is now valued at $46.59 billion in 2025, and is projected to grow to $64.25 billion by 2034.
Michael Brennan, co-founder of Bob, said: “In our first 9 months we’ve already onboarded more than 5,000 active ‘soap-scribers’ and hit over 31,000 orders. With the introduction of The Evening Man scent, our customers will have even more choice when it comes to smelling fresh while moisturising their skin. We’re confident that the formulation, lather and fragrance of The Evening Man ticks all the boxes for new and existing Bob customers looking to elevate their daily shower routine.”
