Britain is moving away from the traditional Easter meal of roast lamb with more people embracing alternative meats and even barbecues, new research from Aldi has shown.
While a third (33%) plan to enjoy a roast dinner with family and friends, chicken now appears to be the most popular meat (23%) although 18% are still enjoying the traditional choice of lamb.
A trend towards meat-free meals is also seeing 14% opt for plant-based alternatives this year, with Aldi catering to this trend with its Plant Menu No Lamb Roasting Joint which has been recognised by Good Housekeeping as taste approved.
With Easter falling later this year, 13% of Brits are hoping for warmer weather and planning to enjoy a BBQ, while 16% are opting for a more laid-back celebration, choosing to indulge in a relaxed Easter brunch.
But if there is one tradition Brits won’t let go of, it’s the much-loved Easter egg. The average UK adult will receive two chocolate eggs this year, just one fewer than children who will receive an average of three.
A third (33%) of adults still receive an egg from their parents, with those in London being the most egg-obsessed and receiving four on average. One in 10 (10%) still receive an egg from grandparents.
Julie Ashfield, chief commercial officer at Aldi UK, said: “British shoppers are clearly expanding their horizons when it comes to Easter celebrations. From plant-based meals to BBQs, many are embracing new ways to celebrate with friends and families.
“At Aldi, we offer a wide range of products which cater for emerging trends – ensuring that everyone, no matter their tradition or taste, can find something delicious and affordable to enjoy.”
As Easter weekend approaches, Aldi is ready to meet the demand for diverse, high-quality and British-sourced options, with its wide range of products from premium Easter eggs to indulgent roast dinner essentials.
From its British 21 Day Matured Beef to traditional Lamb Roasting Joints, shoppers can stock up on everything they need for their Easter celebrations.
The supermarket is expecting to sell more than 21 million hot cross buns in the run up to Easter, while it predicts shoppers will stock up on at least 1.4 million of its own-label Easter eggs.
Should warmer weather grace the UK, Aldi is predicting a 30% week-on-week uplift in rosé wine sales, while it will also be ordering more fresh salad items such as cucumbers and spring onions to meet an expected rise in demand.
