This June, British Jam brand Fearne & Rosie will be bringing back an old flavour favourite to its range of reduced sugar jams. Following a two-year hiatus, after soaring ingredients costs forced the brand to pause production, Raspberry is set to re-launch on Ocado from 1st June. It will also be available from fearneandrosie.co.uk and to independents via wholesalers including CLF and Epicurium (RRP £3.30 /310g jar).
The brand is also continuing to widen its UK distribution having secured a brand new national listing for the Strawberry variant with Co-op, launching across 265 stores from 26th May.
Pitched as perfect for spreading, stirring, baking and dolloping, Fearne & Rosie prides itself in products packed with 70% more fruit and 40% less sugar than standard Jams. Made using 100% natural ingredients and absolutely no concentrates or palm oil, the Great Taste Award-winning spreads are deliciously crafted with whole fruits delivering taste and health in unison.
Rachel says: “I’m so excited to be bringing Raspberry back into the Fearne & Rosie fold. Thanks to commodity prices having stabilised for some time now, it’s allowed us to re-produce one of our most popular lines. We always aim to make a healthier product that’s affordable to families, and we can’t wait to hear what our customers think. The business was born from a belief that there had to be a better alternative to the sugar-packed jams that dominated the
market. Four years on, we’re so grateful to have the continued support of our retail partners. Our new Co-op listing marks another step forward in our mission to become THE go to healthier choice for adults and families.”
Fearne & Rosie was launched to market by teacher turned entrepreneur Rachel Kettlewell in November 2019 with the aim of providing the nation with delicious, fun and healthier food choices. Already the fastest growing Jam in UK grocery (+300% growth YOY) with a revenue forecast of £2 million for the current financial year, the new listings will further accelerate its mission to become the go-to jam brand for contemporary adults and families.
