After Chipotle ranked No. 7 among Britain’s most mispronounced words, the brand is helping Londoners get it right with a limited-edition T-shirt spelling it out: “Chih-Poat-Lay.”
To celebrate the opening of Chipotle’s new Holborn restaurant on 17 September, the first 50 guests will receive one of the phonetic “Chih-Poat-Lay” T-shirts – turning one of Britain’s pronunciation struggles into something Londoners can wear.
And for those who get to the front of the queue, there’s food up for grabs too: the first 50 guests will receive a free entrée.
Located just steps from Holborn Underground Station, the new restaurant will serve Chipotle’s freshly prepared, customisable burritos, bowls, salads and tacos and marks the brand’s 22nd UK restaurant.
Key details:
- Chipotle ranked No. 7 among Britain’s most mispronounced words
- Guests at Chipotle Holborn will receive a limited-edition “Chih-Poat-Lay” T-shirt while supplies last
- Opening day: 17 September
- The first 50 guests will receive a free entrée
- Located just steps from Holborn Underground Station
- Chipotle’s 22nd UK restaurant
- Freshly prepared, customisable burritos, bowls, salads and tacos
- Food freshly prepared daily using real ingredients, with no artificial preservatives, colours or flavours
- Menu Items Available: Halal-suitable Adobo Chicken and limited-time Pollo Asado, featuring chicken grilled fresh throughout the day and finished with garlic, guajillo peppers, fresh lime and hand-cut coriander
- The first Chipotle restaurant in Europe to feature the company’s High-Efficiency Equipment Package (HEEP)
- Approximately 30 local jobs will be created
- Location:
- 114 High Holborn, WC1V 6JQ
- Hours:
- Everyday: 11:00 a.m.–11:00 p.m.
The Holborn restaurant joins nearly half of Chipotle’s UK locations offering halal-suitable Adobo Chicken. For more information, please visit: https://www.chipotle.co.uk/is-chipotle-halal.
Anat Davidzon, managing director, international at Chipotle, said: “The only ingredient that’s difficult to pronounce at Chipotle is ‘Chipotle.’ Our food is made with real ingredients, prepared fresh every day. With our opening in Holborn, we’re bringing that commitment to quality closer to even more Londoners.”
