This May, CAMILLA AND MARC brings the essence of the Australian summer to London with the launch of its immersive new pop-up space at Harrods, one of the world’s most iconic luxury department stores, situated on Harrods’ International Designer first floor.
Opening on May 19th and running through October 31st, the seasonal pop up will present a curated edit from the brand’s Spring / Summer 2025 collection, as well as an exclusive preview of its highly anticipated Vacation capsule— a collection designed for sun-drenched days, effortless elegance, and a sophisticated woman in motion. The pop up will also mark the UK debut of the brand’s most sought- after footwear and accessories, introduced exclusively as part of the Harrods experience.
The space has been concepted and realised by the acclaimed Australian design studio Akin Atelier, and offers a sensorial journey through tone, texture, and atmosphere. The installation draws inspiration from the Australian coastline, celebrating the raw beauty of nature through a muted, coastal palette and the interplay of sun-warmed materials. Vintage furniture pieces—such as a richly grained travertine table and sculptural armchair—anchor the space, an expression of the brand’s refined minimalism and architectural identity, offering an environment that is elevated, tactile, and deeply connected to its heritage.
The Vacation capsule is a nod to a European escape — versatile silhouettes, sun-bleached neutrals, and timeless pieces crafted to move with ease from city to sea. With a focus on elevated simplicity and serene, natural light — designed to complement the immersive Harrods setting.
CEO Marc Freeman said “We wanted to create a unique experience that distils the Australian lifestyle through the elevated perspective of CAMILLA AND MARC. Harrods represents timeless excellence, and we’re delighted to present this immersive brand moment so that customers can step into our world.”
The Harrods installation marks CAMILLA AND MARC’s continued global expansion and commitment to creating conscious, elevated experiences that celebrate excellence, heritage and a timeless woman.
