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Home Retail News Retailer News

Carfume accelerates UK and European expansion with new retail partnerships

by Fiona Briggs
February 14, 2026
in Retailer News
Reading Time: 2 mins read

Luxury car fragrance brand Carfume is rapidly expanding its presence across the UK and Europe, building on the success of its innovative luxury car fragrance vending machines.

Already stocked in major national retailers such as Halfords, The Range, B&M, and Asda, Carfume has significantly grown its retail footprint, securing new listings with Euro Car Parts, Europe’s largest automotive parts wholesaler, as well as the Cardzone retail network, covering more than 200 stores across the UK.

Carfume is also preparing for international growth, with plans to launch direct-to-consumer online sales in Germany, the Netherlands, Belgium and Luxembourg later this year.

Carfume announced a three-year partnership with Moto in November, with the installation of 23 Carfume vending machines in Moto service stations nationwide. Carfume is now excited to announce that an additional 12 machines are scheduled to be rolled out across the Moto network in the coming weeks.

The brand has also confirmed its launching vending machines in three major UK shopping centres, Touchwood Shopping Centre, Mander Centre, and Midsummer Centre, expanding beyond motorway locations and into high-footfall retail environments.

Priced at £4.95, the fragrances have already seen strong demand, with around 10,000 units sold per month through the vending machine network alone. With plans in place to install over 100 additional machines across service stations, shopping centres, and other high-traffic locations this year.

Sean Mallon, owner of Carfume, said:  “We’re delighted to secure new listings with Euro Car Parts and Cardzone retail network. With new machines, new retail partners and international launches on the horizon, we’re excited to see what 2026 will bring for Carfume.”

Similar Retail News Articles:

  1. Søstrene Grene expects record result as European expansion accelerates
  2. Trojan appoints chief growth officer to accelerate European expansion and FMCG partnerships
  3. Car fragrance brand, Carfume, expands operations, partnering with a range of European-based distributors
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