In a move to enhance the experience of gift giving for new families, John Lewis Partnership and Waitrose proudly stocks Little Starts Gift Cards. This innovative gift option underscores the company’s commitment to being a family-centric destination that supports the early years of family life.
Little Starts gift cards are the UK’s leading multi-brand gift card for baby, toddler and preschool classes and redeemable at over 20,000 children’s activity classes. With more than 200 trusted brand provider nationwide, including music, sensory, dance, swimming, sports, art, languages and more. John Lewis’ latest offering, Little Starts Gift Cards, means you can pick up more than another stuffie, or onesie for the new addition in your life, you can gift something truly meaningful that supports a child’s early years development rather than simply just another toy.
With popular providers such as Baby Sensory, Babyballet, Water Babies, Rugbytots and TinyTalk among those accepting the gift cards, The opportunity to learn, experience, play and explore is simply wonderful.
Juliette Savage, commercial director at Little Starts, commented, “We are thrilled to be partnering with John Lewis and Waitrose – two of the UK’s most trusted and beloved retail brands. This collaboration further strengthens our mission to help more families access the wealth of early childhood development opportunities available through our activity partners. Giving a Little Starts Gift Card is not just a gesture – it’s an investment in a child’s future.”
Joanna Smith, partner & senior business manager at John Lewis Partnership, added: ” We are delighted to welcome Little Starts to our gift card mall, further enhancing our market leading baby and beyond offer. Little Starts provides a thoughtful and practical gift for parents, and we are confident our customers will appreciate this new addition.”
