Crisp ‘N Dry, the UK’s number one rapeseed oil brand, is proud to announce its partnership with British Heart Foundation (BHF), the biggest independent funder of research into cardiovascular disease in the UK.
As part of the collaboration, Crisp ‘N Dry is contributing £100,000 of its proceeds to the lifesaving research of British Heart Foundation, to help continue the charity’s groundbreaking work in preventing, diagnosing, and treating heart and circulatory disease and their risk factors.
The initiative aims to encourage shoppers to make simple, positive switches in their kitchens by replacing saturated fats with unsaturated alternatives like Crisp ‘N Dry Rapeseed Oil, a change which contributes to the maintenance of normal blood cholesterol levels as part of a balanced lifestyle.
To celebrate the partnership, Crisp ‘N Dry is transforming its 1L and 2L bottles of Rapeseed Oil to British Heart Foundation branded packs, which are currently available in select supermarkets across the country.
Jeremy Gibson, Marketing Director at Princes Group, said: “We are incredibly proud to partner with British Heart Foundation and help support the lifesaving research done by this amazing charity.
“We hope this initiative will empower customers to make a simple, heart-friendly switch in their daily cooking. By choosing Crisp ‘N Dry, shoppers can support to a cause that makes a real difference to millions of lives across the UK.”
Teresa Hicks, Director of Partnership & Relationship Fundraising, at British Heart Foundation (BHF), said: “We’re delighted to be partnering with Crisp ’N Dry on this new initiative. By coming together, we can help raise vital funds to support our research and drive progress in the prevention, diagnosis and treatment of heart and circulatory diseases.
“We’re grateful to Crisp ’N Dry and its customers for getting behind the partnership and helping to power the progress we need.”
The partnership will also be promoted through in-store displays, alongside a wider brand campaign for Crisp ‘N Dry featuring a TV advert which will run on Video on Demand and in cinemas, podcast advertising and social activation too.
Princes Group has a global supply network and a portfolio of branded and customer own brand products and is one of Europe’s largest food and drink groups.
Crisp ‘n Dry is owned by Edible Oils Limited, a joint venture between Princes and Archer Daniels Midland (ADM).
